The Answer to Sean's Question: Tools for Effective Listening
Beth's Blog: How Nonprofits Can Use Social Media
JULY 17, 2007
Some tools and techniques follow below. Gavin wrote some excellent advice not too long ago on a listserv and if we're lucky, he'll write it up as a blog post). Marshall Kirkpatrick's Article on Netsquared : How To Track Mentions of Your Organization. For almost all of them, there are general steps to listening: Do a search.
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