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Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?

NetWits

In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece , this meme seemed to really have legs!

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New on SSIR: Are we addicted to Slacktivism?

Amy Sample Ward

You may or may not have seen a message from those same friends encouraging you and everyone else to do it, too, as a way of increasing awareness of child abuse. According to ABC news : According to the trend-tracking website Know Your Meme , the cartoon fad started with Facebook users in Greece and Cyprus in mid-November.

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