Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 19, 2014
But according to news reports , it has increased awareness and dollars raised for ALS research. One reason is that wacky and goofy fundraisers work. It encouraging slacktivism, not long term relationship between the donor and the charity. Fundraising