Have Fun - Do Good

OCTOBER 16, 2007

He began the talk by telling the story of the first time Google Earth was used for awareness raising by Rebecca Moore, Program Manager, Google Earth Outreach. Then I used the Ruler tool in Google Earth to measure the distance from the logging zone to the preschool and daycare center: ~200 yards. The flyover electrified the room.

Google 40

Google San Francisco Case Study Files 40

Museum 2.0

JANUARY 5, 2007

The Exploratorium did the solar eclipse, and the US Holocaust Memorial Museum is doing all kinds of programs around Darfur. How do you measure success of a project like this in Second Life? You would measure it in the same way you measure the success of an exhibit or a museum. What’s the mission of the museum?

Virtual 20

Virtual Game Second Life Museum 20

Care2

FEBRUARY 7, 2011

They worked with an agency to develop a series of ads that jived with the company’s sense of humor, their passion for raising awareness about Tibet and the Brazilian Rainforest coupled with discounts of Tibetan food in Chicago and Brazilian bikini waxes in NYC. The tasteless ads bombed and the social media mob formed again.

Social Media 76

Social Media Campaign Egypt Darfur 76

Connection Cafe

OCTOBER 22, 2015

Measuring Outcomes: Hal Williams, Andrew Wolk. He won his second Pulitzer in 2006 for his columns on Darfur. Your Future Donor: Una Osili, Alia McKee, Monica Maldonado Williams. The Future of Nonprofit Technology: Amy Sample Ward, Robert Machen, Tom Matthews. Creating a Movement: Jensine Larsen, Courtney Corbin, Shayna Englin.

Austin 20

Austin China Award Conference 20

Connection Cafe

MAY 13, 2009

USHMM : Crisis in Darfur - Visualized destruction in Darfur that was being publicly refuted - 50% increase in traffic to site - International visits went from 23-52%. The tools and points she covered included: Social Networks. Yet to be determined.

Tech 20

Tech Communication Tools Online 20