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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Not following on a 1:1 ratio on Twitter. I am a big believer that less is more on Facebook.

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Four Reasons Why Nonprofits Should Follow More on Twitter

Nonprofit Tech for Good

1) Each new “Follow” results in more exposure for your nonprofit’s avatar, and thus likely more followers of your nonprofit. Every time you follow a new Twitterer that is one more time that your nonprofit’s avatar is seeded throughout the Twitterverse. As of today that number is 82,250.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

To gain new Snapchat Friends, you can use your new Snapcode as an avatar on social networks (rotate one week and one week off). It’s too early to know whether it is a best practice to add back all your Friends, so to begin add Friends at a ratio of 1:10.

Mobile 100
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Seven Tips to Optimize Your Twitter Page

NTEN

Avatar - Square image up to 700k, consistently branded. Follower ratio - Try to keep it balanced. Make sure that your organization is using its name, or a commonly used nickname/acronym. You can list your full organization name in the bio section, allowing people to search for you.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers. Chapter 4 :: Follow on a 1:1 Ratio on Twitter. Change to “Follow on a 1:1 ratio or at least follow more often.”