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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. I should also make sure to note that you have an internal audience (staff, board members, volunteers, etc.)

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How To: Use Social Media To Boost Nonprofit Fundraising

TechImpact

These alerts usually shows your avatar and often time your bio. Make sure your avatar and bio information is up to date and start actively following as people in your community. One of those leads could turn into a life long donor or volunteer. Visual storytelling.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

To secure new volunteers? Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. That said, if you decide to use Gmail e-mail as your login hub, then it is best to not give interns or volunteers access.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

” It’s worth noting that beginning July 31 Google made it mandatory that all Google Profiles be public which means that your first name, last name, and profile picture will be visible when you participate in public Google Products such as Google Places, Maps, Images, Sites, etc.

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Identifying Your Ideal Prospective Donor

Kindful

After you have these things outlined, the next step is to look at the picture you have and get an idea of where they are and what they’re doing. NOTE: Don’t ask them to volunteer—they’re just a little too busy. In fact, it’s easier for them to make a donation than to volunteer. . If so, what are they reading? .

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Calls to action: sign a petition, call Congress, event announcements, volunteer requests, urgent donation appeals, etc. Photos and slideshows.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Calls to action: sign a petition, call Congress, event announcements, volunteer requests, urgent donation appeals, etc. Photos and slideshows.

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