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More about that Homeless Avatar in Second Life

Beth's Blog: How Nonprofits Can Use Social Media

Remember the homeless avatar in Second Life that got a lot of attention a few weeks back? I also tracked down the avatar in Second Life and did an interview with the people from NGO involved in this campaign. We will start to train someone in Mensajeros de la Paz who's gonna be responsible for the avatar if the action works.

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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

According to my colleague Rik Riel, this campaign is sponsored by the Spanish NGO Mensajeros de la Paz , which is leveraging various new media to draw attention to their work. A Spain-based non-profit, their main goal is to create shelters and foster homes for poor children and elderly people. There's YouTube video here.