Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector.

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Nonprofit Tech for Good

FEBRUARY 20, 2012

If your nonprofit has yet to start using Pinterest , then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!).

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 3) YouTube.

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Social Media Social Media Tech 275

Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. 1) Following others without having yet uploaded an avatar. Makes a Poor First Impression on Twitter: Makes a Good First Impression on Twitter: 3) Not entering your nonprofit’s website.

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Twitter Avatar Profile Nonprofit 269

Nonprofit Tech for Good

APRIL 2, 2012

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). e-Newsletter.

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Practice Avatar Hints Nonprofit 270

Nonprofit Tech for Good

OCTOBER 3, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Step 2: Create avatars and banners for your chapters.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

MARCH 5, 2012

Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsletter subscribers or online donors. As I have said many, many times your avatar a.k.a.

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Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. Provide sample email text and social media graphics and avatars to your ambassadors. org, WWD2018.org,

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Awareness Causes Campaign Giving 209

Nonprofit Tech for Good

NOVEMBER 7, 2011

Nonprofits can now create a “ Page ” on Google+. Again, please read my Google+ Best Practices for Nonprofits and then while logged into your personal account, visit plus.google.com/u/0/pages/create to create your page: 2. Enter your nonprofit’s information. e-Newsletter. Exciting news!

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Nonprofit Tech for Good

SEPTEMBER 16, 2012

@ NonprofitOrgs follows more than 120,000 nonprofits, nonprofit staff and nonprofit service providers. If your nonprofit’s tweets never get retweeted, that is the Twitterverse’s way of telling you that your tweets need improvement and that it’s time to experiment with posting different content.

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Avatar Twitter Nonprofit Stats 265

Nonprofit Tech for Good

SEPTEMBER 28, 2017

To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. Presented on September 27 via webinar, below are the notes and deck.

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Social Media Practice Media NGO 267

Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. e-Newsletter. Set up your Google/Gmail Account and personal Google+ Profile. .

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Nonprofit Tech for Good

JULY 25, 2011

In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). e-Newsletter.

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Google Practice Profile Avatar 275

Nonprofit Tech for Good

FEBRUARY 26, 2012

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 e-Newsletter. Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book.

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Nonprofit Tech for Good

APRIL 4, 2011

On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. Step One :: Add Questions to Your Nonprofit’s Facebook Page. Subscribe :: Nonprofit Tech 2.0 e-Newsletter :: Social Media and Mobile Technology for Nonprofits.

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Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

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Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

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Social Media Management Media Social 276

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. The successful implementation of social media for your nonprofit requires forethought and planning. Make sure they are the right ones.

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Social Media Media Avatar Organization 228

Nonprofit Tech for Good

AUGUST 22, 2011

Until then, nonprofits were limited to simply claiming their nonprofit’s Venue Page making it almost impossible to be proactive on Foursquare. However, in recent weeks the site has made a number of upgrades that have rendered the site and it’s tool set much more interesting and relevant to the nonprofit sector.

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Create Avatar Profile Nonprofit 221

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Not even large, well-funded nonprofits are doing all ten.

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Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.

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Google Practice Profile Avatar 211

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Social Media Communication Media Online 152

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere!

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Fun Resource Stats Wikipedia 251

Nonprofit Tech for Good

JANUARY 16, 2012

Not relevant to the vast majority of nonprofits and (whew!) Consequently, some of the nonprofits best known to be early adopters are pinning away too: National Wildlife Federation , Amnesty International , SFMOMA , Water.org , and the AARP. If your nonprofit starts pinning, be sure to follow me and I’ll follow you back.

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Profile Nonprofit Twitter Social Network 263

Nonprofit Tech for Good

JUNE 14, 2010

While some nonprofits have been early adopters of Twitter Apps, the vast majority are not. Once your nonprofit has mastered the intricacies of Tweeting, ReTweeting, Mentioning, and Lists, it’s time to move your Twitter campaigns up a notch. on their Twitter avatars, and then spread them throughout the Twitterverse.

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Twitter Screencast Avatar Statistics 230

Nonprofit Tech for Good

APRIL 2, 2012

UPDATED 4/3/12: If your nonprofit has yet to start using Pinterest , then hopefully new data released for March 2012 revealing that Pinterest now generates more referral traffic than Twitter will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). e-Newsletter.

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Practice Avatar Hints Nonprofit 100

Nonprofit Tech for Good

OCTOBER 26, 2009

2010 is going to be the year that the large national and international nonprofits launch iPhone Apps. Many of those Apps are already in development (@ Kiva4iPhone ), but at this early in the game hiring someone to develop an iPhone App for your nonprofit is expensive. That’s how new it is for nonprofits to have iPhone Apps.

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Avatar Houston Adopt Nonprofit 210

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere!

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Fun Resource Audio Stats 279

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. Most nonprofit Thank You’s are still long, text-intensive messages which more often than not these days feel cumbersome and overwhelming to supporters.

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Social Media Media Management Social 255

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Social Media Communication Media Online 100

Nonprofit Tech for Good

DECEMBER 16, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. While embracing a comprehensive, long-term breaking news and crisis communications strategy is challenging for many nonprofits, all nonprofits, regardless of their size, can tap into the power of cause awareness days.

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Awareness Causes Social Media Mobile 272

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Facebook Practice Avatar Nonprofit 364