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The Most Common (Yet Completely Obvious) Mistake Made by Nonprofits on Social Media

Nonprofit Tech for Good

Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars. The visual appeal of your social media avatar is very important to the success of building your online brand. The sooner you start using an square avatar, the better.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. 10) Your Flickr stream has hundreds of photos named “ jpeg.”

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images.

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Five Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

Add your logo or avatar to your images. In terms of branding, it’d be wise to add your logo or avatar to some of your photos. You’ll need a photo editing tool to drag and drop your logo or avatar onto your images, but the extra step is worth your time. Here’s an example from Amnesty International : 4.

Practice 249
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Five Things Your Nonprofit Needs To Know About YouTube’s Cosmic Panda

Nonprofit Tech for Good

That said, in my upcoming webinar on YouTube and Flickr , I’ll be doing an in-depth click-by-click demonstration of Cosmic Panda, but in the meantime here are five, somewhat random things your nonprofit needs to know about YouTube’s Comic Panda: 1) You can try it out ( here ) and go back to your old design if you’d like.

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Nine Pinterest Best Practices for Nonprofits

Nonprofit Tech for Good

Add your logo or avatar to your images. In terms of branding, it’d be wise to add your logo or avatar to some of your photos. You’ll need a photo editing tool to drag and drop your logo or avatar onto your images, but the extra step is worth your time. One hashtag per pin is enough!

Practice 267
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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Hire a graphic designer to design a square avatar(s). Create a Flickr account. Upgrade to Flickr Pro. Set up Flickr Profile. Create a 6- × 6-inch hard copy of your nonprofit’s avatar for photo check ins, if applicable. Create a Google account. Sign up for Google Alerts. Experiment with social media dashboards.