Four Creative Uses of Facebook Profile Pics by Nonprofits on Facebook Pages

Nonprofit Tech for Good

First impressions are very important online, and the four nonprofits listed below have gone out of their way to make a strong one upon potential new Facebook Fans. Beyond the obvious graphic design work, what’s exceptionally clever is that they have created long vertical profile pics that when cropped in Status Updates produce a solid, square avatar that’s seen by their Fans in their News Feeds. Facebook

Everything You Need To Know About Facebook’s Epic Upgrade To Pages

John Haydon

Yesterday Facebook launched a completely new version of Pages , to help you “manage communication, express yourself, and increase engagement&#. There are three significant changes to Facebook Pages (in addition to several minor changes): Login as Page or Profile – You can now toggle between being logged in as a Profile or logged in as a Page. New layout mirrors Profiles - Pages now have the same layout as Profiles.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

10 Facebook Page Best Practices for Nonprofits

Nonprofit Tech for Good

With more than 1 billion active users, Facebook is the largest social network in the world. Without a doubt your nonprofit’s supporters use Facebook on a regular basis. Therefore, Facebook Pages should be your first priority and entry into social networking. Invest in quality graphic design for your Avatar (a.k.a. Profile Picture), Timeline Cover, and Tab Icons. Add an address to your page to add Facebook Location. Experiment Facebook Events.

Free Facebook Video Course At The Inbound Zombie Facebook Page

John Haydon

If you’re looking for one central location for a set of video tutorials on using a Facebook Page, check out the Inbound Zombie Facebook Page ( [link] ). You’ll find more than 13 videos covering a variety of topics (mainly “How-to&# ) that I’ve embedded on a single page: How to select the best category for your Facebook Page. How to upload an avatar to your Facebook Page. How to configure your Facebook page wall settings.

Eleven Ways Facebook Page Timelines Change Your Content Strategy

John Haydon

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. Here are a 11 things to consider in your new Facebook content strategy: 1.

HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many of you have probably already heard that Facebook Timeline for Pages will automatically go live for all brand pages on March 30. That said, the new Facebook Timeline for Pages design provides us even more opportunities to maximize a strong first impression. My graphic design skills are average at best – as the graphics on the new Nonprofit Organizations Timeline attest to, but I have detailed the how-to of custom designing your nonprofit’s Facebook Timeline below.

Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. But Facebook Pages now make it about the past present and future as well!

All Facebook Pages Will Be Upgraded to Timeline Layout on March 30th

John Haydon

Facebook has announced that all Pages will be upgraded to the new Timeline layout on March 30th. And everything you know about using and administrating your Facebook Page will change. These include: Cover Photo – Pages include the ability to upload a Cover photo that is similar to what many profiles have (the dimensions for the image should be 850px by 315px). New Profile Pic Dimensions – Your Page avatar (profile pic) will now be 180 pixels square.

Eleven Ways Facebook Page Timelines Change Your Content Strategy

SocialFish

The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans. Here are a 11 things to consider in your new Facebook content strategy: 1.

How A Small Nonprofit Effectively Used Facebook Ads

Beth Kanter

Facebook ads are similar to Google ad words in that there is a bidding system. On Facebook you bid for likes and interests on people’s profiles. You can advertise an external web site or something within Facebook like your brand page, an event, place, or application. In general, it is better to advertise your Facebook page than external sites, but there are exceptions. Has your nonprofit experimented with testing Facebook ads?

HealthCare.gov: A Model Facebook Page

Influence

So folks at the Department of Health and Human Services also recently spruced up their presence on Facebook. Given that over 100 million Americans have Facebook accounts and half of those log in daily, this is a smart move. The new HealthCare.gov Facebook Page borrows design and functional cues from its well-received web site, and, in most respects, represents an exemplary case study of a Facebook Page done right. Any registered Facebook user may post a comment.

Model 60

Seeking Feedback: Should “Nonprofit Organizations” Go Through a Rebranding?

Nonprofit Tech for Good

At the core of the brand is the Nonprofit Organizations avatar which has been used consistently since then to build a visual brand across many social networks ( Facebook , Twitter , Pinterest , etc). but rather as the profile/person/two hands cradling earth account that promotes nonprofits and provides nonprofit tech advice. That said, after eight years of building the Nonprofit Organizations brand around this avatar, it feels like I might need a change.

Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media

Nonprofit Tech for Good

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. 1) Use Facebook as your page and like and comment on other pages. Facebook Google Plus Pinterest Social Media Tumblr Twitter

10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Even more cumbersome is the trend to not only publish your stories on your blog and website, but to also have to publish them on Medium , Steller , as Facebook Notes , on LinkedIn Publisher , and soon directly into Google.com. Come on Facebook, quit being so greedy for advertising dollars!

New on SSIR: Organizations and Individuals Fundraising in Social Media

Amy Sample Ward

Organizations should recognize the need for being “real&# online and can honor that by, for example, putting in the profile information of organizational presences who is actually speaking from that account, sharing information, resources and links that aren’t only associated with the organization, and responding to people online to have conversations in public (even put a smiley face in there while you’re at it!).

The Buddy System: Going Social with Your WordPress Site

Byte Technology

Some automatically duplicate your blog posts on your Facebook page. With BuddyPress you can build member profiles, create user groups and activity streams and set up notification alerts and dedicated messaging. It includes very cool features such as a custom login form and avatars for your users that appear in the menu bar as well as in submitted posts and the authors list section.

You finally have a Google Plus Business Page for your Nonprofit… Now What?

John Haydon

Google Plus Pages vs. Facebook Pages. As we were talking, we decided that Google+ Pages are very different from Facebook Pages ( Google Plus Pages are also very different from Profiles ): Google Plus Pages allow for more uses. A Google Plus business page has many of the same features as a Facebook Page, but also include the collaborative utility of Facebook groups. Google Plus is way more open than Facebook – almost as open as Twitter.

You Finally Have a Google Plus Business Page… Now What?

SocialFish

Google Plus Pages vs. Facebook Pages. As we were talking, we decided that Google+ Pages are very different from Facebook Pages ( Google Plus Pages are also very different from Profiles ): Google Plus Pages allow for more uses. A Google Plus business page has many of the same features as a Facebook Page, but also include the collaborative utility of Facebook groups. Google Plus is way more open than Facebook – almost as open as Twitter.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. Your first step is to create a Google Account and then set up your personal Google Profile (which also becomes your Google+ Profile). A Google Account is different from a Google Profile. Create a Google Profile. Set up your Google Profile.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). A Google Account is different from a Google Profile. Create a Google Profile. Set up your Google Profile.

Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. By segmenting their lists and creating highly targeted Facebook Ads EDF: Grew their revenues by 63%. Remarketing On Facebook. Facebook Pixel.

Ideas 87

Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

Most of these mistakes can be avoided by simply spending 10 minutes setting up your Twitter Profile or by getting some Twitter training. 1) Following others without having yet uploaded an avatar. Many will also think you’re a spammer and will simply ignore your profile or block you. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today.

Why Nonprofits Should Sync Their Twitter and MySpace Accounts

Nonprofit Tech for Good

Thousands of nonprofits haven’t logged into their MySpace profiles in months, or even a year or more. The majority have moved on to Facebook and Twitter. They just don’t tend to be the same folks that regularly visit Facebook and Twitter. They want a human behind the avatar. They go out to all your MySpace friends and can be featured on the Home view of your profile. Syncing your accounts keeps your MySpace profile active and current.

Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Create social and media graphics in at least two sizes:800 x 800: Best for Facebook, Pinterest, Instagram. 800 x 400: Best for Facebook, Twitter, LinkedIn. Create an ambassador sign up page and provide sample email text and social media graphics/avatars. In the weeks leading up #GivingTuesday, email your ambassadors and ask them to update their social media profiles. Post on Facebook a minimum of 3X and have a budget to boost your posts ($100 per post).

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. birthday campaigns ( Facebook Fundraisers ), and for timely, news-driven events (Black Lives Matter). Fundraiser Stickers for Facebook Stories.

15 Infallible Ways to Increase Your Followers in Different Social Media Platforms in an Instant

Confessions of a Non-Profit Executive Director

Clearly, the primary activity is to urge and influence individuals to tail you and what most ideal approach to do this is essentially to “request that they tail you” This could be successfully done by making your page accessible in web-based social networking pages so web-based social networking devotees will never again set aside an excessive amount of opportunity to search for your profile. Integrate your online networking profile joins with your email signature.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Set up your Google/Gmail Account and personal Google+ Profile. . If you or your nonprofit has Google/Gmail account, then simply login and click the “+You” link in the upper left and follow the instructions to create your Google+ Profile: If you or your nonprofit does not yet have a Google/Gmail account, then you’ll need to create a new Google/Gmail account which then also gives your nonprofit immediate access to a suite of Google Products.

Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Hire a graphic designer to design a square avatar(s). 1) Facebook. Create a Facebook Page. Find your Facebook voice. Find and monitor your Facebook Community Page, if applicable. Claim your Facebook Places Page, if applicable. Create a Twitter Profile. Set up Flickr Profile. Create and complete your personal profile. Reserve your LinkedIn Public Profile URL. Download Facebook app. Check in on Facebook Places/Location.

Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

Provide sample email text and social media graphics and avatars to your ambassadors. In the weeks leading up to your giving day campaign, email your ambassadors and ask them to update their social media profiles and email friends and family. Post on Facebook a minimum of 3X. Go live on Facebook and Instagram at least once. The rise of social media has also given rise to online giving on cause awareness and giving days.

11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Unless you study Facebook, Twitter, Pinterest. 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. Many nonprofits don’t even bother to upload an avatar or channel background, or add links to their social networks or website.

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Set up your Google/Gmail Account and personal Google+ Profile. . If you or your nonprofit has Google/Gmail account, then simply login and click the “+You” link in the upper left and follow the instructions to create your Google+ Profile: If you or your nonprofit does not yet have a Google/Gmail account, then you’ll need to create a new Google/Gmail account which then also gives your nonprofit immediate access to a suite of Google Products.

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. Ideally, your social media vanity URLs should match your website URL, but if your website URL is not available on the big three (Facebook, Twitter, and YouTube), then you may need to get creative. Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites.

11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Don’t try to be clever and put your Facebook Page or Twitter Profile. Use a Horizontal Avatar.

Creativity, Collaboration & Community - Three Words to Sum up the TAFA Conference

Connection Cafe

Avatars and links to profiles for Twitter-ers in the Community. The ability share the page Facebook or Twitter. Author: Jordan Viator. On the heels of the NTEN webinar on Community Building and Management showing nonprofit organizations how to socially enable their missions, Carie Lewis of the Humane Society of the United States has launched the TAFA Online Community for the 2009 Taking Action for Animals conference.

33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A directory of quotes by famous people, this websites list thousands of inspirational quotes useful for Tweeting and Facebook Status Updates. A good quote is certain to garner your nonprofit Retweets and thumbs up on Facebook any day of the week. This site provides an incredibly useful breakdown of Facebook users by age, gender, and location.

Fun 68

HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

That said, my Pinterest Profile for “Nonprofit Organizations” ( pinterest.com/nonprofitorgs ) will only follow nonprofits. Sign up for a Pinterest Account and set up your Pinterest Profile. It will automatically pull in your avatar, apply your Twitter username to your Pinterest account (such as pinterest.com/nonprofitorgs ), and sync your account with Twitter in case you occasionally want to share Pinterest Pins with your Twitter community.

22 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A directory of quotes by famous people, this websites list thousands of inspirational quotes useful for Tweeting and Facebook Status Updates. A good quote is certain to garner your nonprofit Retweets and thumbs up on Facebook any day of the week. This site provides an incredibly useful breakdown of Facebook users by age, gender, and location.

Fun 65

10 Twitter Apps for Nonprofits

Nonprofit Tech for Good

on their Twitter avatars, and then spread them throughout the Twitterverse. BubbleTweet : BubbleTweet allows users to embed a video directly onto their Twitter profiles. After you record a message, you are given a URL for the message that you can post on Twitter, Facebook, MySpace, etc. An online database of Twitter Apps called oneforty currently lists almost 2,900 third-party Twitter Apps.

The ultimate web-based Twitter app for non-profits - made by @cotweet

John Haydon

By clicking on an avatar, you’ll have access to a lot of details about a user. Must reads": How To Selectively Integrate Your Personal And Corporate Twitter Accounts Using RSS And A Hashtag How To Link Your Twitter Page and Facebook Profile For Social Media Sanity. I talk to a lot of non-profits who use multiple Twitter accounts in their social media strategy. Staff members, cultists, board members and sometimes even their coach promotes their cause on Twitter.

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A directory of quotes by famous people, this websites list thousands of inspirational quotes useful for Tweeting and Facebook Status Updates. A good quote is certain to garner your nonprofit Retweets and thumbs up on Facebook any day of the week. This site provides an incredibly useful breakdown of Facebook users by age, gender, and location.

Fun 66

Nonprofits and NGOs Celebrate International Women's Day

Have Fun - Do Good

The organization is asking supporters to change their Twitter, MySpace, and Facebook avatars at 1:10 on Friday, March 6th to the "oneten" avatar. To join the chat, go to www.imow.org on March 6th (you'll need to create, and be logged into your profile on imow.org). Check out Salbi's blog posts on the Huffington Post , and get more info about the chat on the imow Facebook page.