Nonprofit Tech for Good

AUGUST 7, 2013

Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. The conundrum today, however, is that many nonprofits have not moved beyond the concept of social networks being free.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

MARCH 20, 2013

If your nonprofit is not getting retweeted on Twitter, then you haven’t yet found your Twitter voice. Retweets ensure than your nonprofit’s avatar get increased exposure on Twitter which ultimately results in more followers and click-through rates. Truncated automated tweets from Facebook. Sorry nonprofits.

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Nonprofit Tech for Good

FEBRUARY 17, 2011

Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars. Yet everyday on Twitter and (especially) Facebook nonprofits are sending out hundreds of thousands of Tweets and Status Updates with completely wrecked avatars.

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Nonprofit Tech for Good

APRIL 22, 2013

The “Nonprofit Organizations” brand was launched in February 2005 on Myspace. At the core of the brand is the Nonprofit Organizations avatar which has been used consistently since then to build a visual brand across many social networks ( Facebook , Twitter , Pinterest , etc).

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Avatar Organization Myspace Poll 171

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

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Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

FEBRUARY 10, 2013

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. 1) Following others without having yet uploaded an avatar. Makes a Poor First Impression on Twitter: Makes a Good First Impression on Twitter: 3) Not entering your nonprofit’s website.

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Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Google, etc. More than that?

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Nonprofit Tech for Good

NOVEMBER 19, 2012

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. 2) Be generous with +1′s and comments on Google+.

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Nonprofit Tech for Good

SEPTEMBER 19, 2017

The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. To register for future free webinars, please see the Nonprofit Tech for Good Webinar Schedule. Your NGO has a visually compelling avatar that is used consistently on all social networks. slideshare.net/nonprofitorgs.

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TechImpact

JULY 28, 2014

The more ways your nonprofit is generating leads when fundraising, the better. Reaching out to constituents through multiple networks, and using these powerful social platforms in a targeted way can help take your nonprofit’s fundraising efforts to the next level. These alerts usually shows your avatar and often time your bio.

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Nonprofit Tech for Good

MAY 9, 2011

That said, the nonprofits below have discovered a nice balance of tweets, retweets, and mentions. They have personality and its obvious that there is a human being behind the avatar. Related Links: Webinar: How Nonprofits Can Successfully Use Twitter and LinkedIn. Five Nonprofits That Have Found Their Facebook Voice.

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Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. Provide sample email text and social media graphics and avatars to your ambassadors. org, WWD2018.org,

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Nonprofit Tech for Good

OCTOBER 20, 2011

Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) Truth be told, I much prefer the anonymity of being “Nonprofit Organizations” online ( Twitter , Facebook , YouTube , etc.) ” Functionality!

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Social Media Interview Guide Avatar 228

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Hint, hint. CARE :: care.org.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. 1) Facebook.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. 800 x 400: Best for Facebook, Twitter, LinkedIn. Countdown graphics.

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Nonprofit Tech for Good

JULY 25, 2011

In the meantime, nonprofit staff can prepare for the launch of the new brand pages, also known as Google+ Entity Profiles , by creating a Google Account and then setting up your personal Google Profile (which then also becomes your personal Google+ Profile when you get invited to join Google+ or the site comes out of beta). e-Newsletter.

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Nonprofit Tech for Good

OCTOBER 3, 2015

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. All medium and large nonprofits with multiple chapters eventually experience a unique, but common problem in their mobile and social media campaigns. Step 2: Create avatars and banners for your chapters.

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Nonprofit Tech for Good

SEPTEMBER 16, 2012

@ NonprofitOrgs follows more than 120,000 nonprofits, nonprofit staff and nonprofit service providers. If your nonprofit’s tweets never get retweeted, that is the Twitterverse’s way of telling you that your tweets need improvement and that it’s time to experiment with posting different content.

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Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

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Nonprofit Tech for Good

FEBRUARY 26, 2012

To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 Also, since the Google+ Pages launched after the release of Social Media for Social Good: A How-To Guide for Nonprofits , please consider this blog post a supplement to the book. Add your nonprofit under “Employment.”

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Nonprofit Tech for Good

JANUARY 8, 2012

If your nonprofit has yet to get on Google+, now would be a very good time to start. If your nonprofit is already on Google+, then the best practices below are meant to help you better learn how to tap into and inspire the Google+ community. e-Newsletter. Set up your Google/Gmail Account and personal Google+ Profile. .

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Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Not even large, well-funded nonprofits are doing all ten.

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Nonprofit Tech for Good

NOVEMBER 7, 2011

Now that Google+ is open to everyone, all nonprofit staff can start experimenting and familiarizing themselves with Google+ before the brand pages, also known as Google+ Business Profiles , are launched later this month. To be alerted of when new best practices are posted, please subscribe to the Nonprofit Tech 2.0 e-Newsletter.

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. The successful implementation of social media for your nonprofit requires forethought and planning. Make sure they are the right ones.

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Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere!

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Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere!

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Fun Resource Stats Wikipedia 240

Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Nonprofit Tech for Good

MAY 26, 2010

Thousands of nonprofits haven’t logged into their MySpace profiles in months, or even a year or more. The majority have moved on to Facebook and Twitter. They just don’t tend to be the same folks that regularly visit Facebook and Twitter. I created the Nonprofit Organizations MySpace in 2006.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

JULY 9, 2012

All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. If your expectations of social media are minimal, then only having a Facebook Page is enough.

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Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. It is clearly not a fad, and yet the vast majority of nonprofits have zero budgets for social media.

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Nonprofit Tech for Good

JUNE 3, 2012

Heather Mansfield, owner of DIOSA Communications , principal blogger at Nonprofit Tech 2.0, and author of Social Media for Social Good: A How-To Guide for Nonprofits now offers social media and online communications audits for nonprofits. The design and content of your nonprofit’s blog.

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Nonprofit Tech for Good

JUNE 14, 2010

While some nonprofits have been early adopters of Twitter Apps, the vast majority are not. Once your nonprofit has mastered the intricacies of Tweeting, ReTweeting, Mentioning, and Lists, it’s time to move your Twitter campaigns up a notch. on their Twitter avatars, and then spread them throughout the Twitterverse.

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Nonprofit Tech for Good

JANUARY 16, 2012

Not relevant to the vast majority of nonprofits and (whew!) Consequently, some of the nonprofits best known to be early adopters are pinning away too: National Wildlife Federation , Amnesty International , SFMOMA , Water.org , and the AARP. If your nonprofit starts pinning, be sure to follow me and I’ll follow you back.

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