article thumbnail

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

Avatar 84
article thumbnail

If we’d had Twitter on 9/11

Connection Cafe

I’d have taken a picture and figured out TwitPic. I picture Yoda stumbling as he experiences “a disturbance in the force” when an entire, populated planet is destroyed by the Death Star. Or, more recently, how the native population in Avatar are connected to one another through a planetary-wide nervous system.

Twitter 36