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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Today, I got a report via the TechSoup Second Life listserv about an awareness-raising campaign for homeless children in Second Life - reported here , here and here. Rik visited the homeless avatar: I decided to pop into SL to check it out. " He goes on to offer some advice: Get to know the community first. And not just fundraise.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. ve been exploring Second Life and avatar marketing ??? After that, I found myself reading things and thinking ???This I see that you???ve