How to Win the Story Wars
OCTOBER 25, 2012
Check out these great tips and this insightful white paper from Jonah Sachs, author of Winning The Story Wars , and cofounder of Free Range Studios who joined us for this Care2 webinar along with Justin Perkins, Director of Nonprofit Services at Care2. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. This helps them establish authority.