5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior
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MAY 5, 2021
The excess donations show the power of emotional responses, similar to the ones we see from donors in cases like the Australia fires or the Black Lives Matter movement. . The mesolimbic part of the brain assigns values to the sensory stimuli, helping us classify what we feel. Emotions as a Vital Element of Donor Behavior.
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