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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. Make video part of your broader content workflow Consider how video script writing can fit into the broader way you create content. It started as a 90-second video script. We tie our videos to our blog posts.

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Kickstart a Video Campaign with this Simple Process

Forj

Audio Recording/Microphone (phone or webcam). Know your goals to measure ROI. # Step 2: Write a script. When in reality, you and I can produce and share videos with a few simple tools that we likely already have access to. Basic Tools Needed for Video Creation. Camera (phone or webcam). Well lit space (office, conference room).

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Leesa Barnes: How To Plan A Killer Podcast

Beth's Blog: How Nonprofits Can Use Social Media

If you don't plan, you won't be able to measure your success or improve. Note: She'd like a developer to create script where you could submit to all these directories in one click version going to each one seperately because it is very time consuming.). Here's a few of my notes: Why bother planning? You need to know who is listening!

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NpTech Tag: Roundups from and about Facebook and More

Beth's Blog: How Nonprofits Can Use Social Media

" If your organization is using social media, perhaps you've been wondering how to measure or whether if you can even measure "embeds" (that cut and paste script for videos, badges, widgets, and the like). Rashmi Sinha offers some thoughts on how to do it. You'll also need some video editing software.

Nptech 50
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5 Practical Reasons Why You Fail To Get Digital Marketing Results

Nonprofits Source

How To Measure Your Digital Marketing Results. Before we dive into the 5 reasons I believe people fail to get marketing results, I thought it might make sense to first demonstrate a few ways you can measure and track your performance. Measuring Page Performance. Use of multimedia (video/audio). Content length and depth.

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This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. Here’s a list of equipment and software I’ve used in the past to create 5-10 minute demo videos: Microphone: Audio-Technica. Pop Filter: Earambler Pop Filter. Video Recording: Most mobile devices work well.

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