article thumbnail

Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. Ad Group Ad Groups - the different ways we will try to reach our audience with ads. The way they work is straightforward. But I think it makes sense.

Grant 152
article thumbnail

Taking First Steps With Social Media: California Child Care Resource & Referral Network

Beth's Blog: How Nonprofits Can Use Social Media

Today, I had the pleasure of doing a mini-workshop at the Director's Institute for the California Child Care Resource and Referral Network in Sacramento. A few insights to share: I always start with an opportunity to learn a little bit about the audience. Together we were able to share a combination of strategy and tactics.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Lessons from GivingTuesday 2023

Neon CRM

By highlighting a combined focus on improving the aesthetic beauty of their local S-Line while also fighting against food insecurity, this campaign created a sophisticated connection between donors and the cause itself. What you can learn : Create a cohesive story about what GivingTuesday campaign donations will fund.

Lesson 52
article thumbnail

Nonprofits and App Developers Combine Forces for Community Change

Tech Soup

The founder asked if the nonprofits and social services agencies in the audience would be willing to share data with Reach, and the response was overwhelmingly positive. The app is currently used in West Sacramento, California, which is a food desert, according to the app creators. "Our clients are using technology in new ways."

article thumbnail

GuideStar DonorEdge Learning Conference: Reflections from the Innovation Lab

Beth's Blog: How Nonprofits Can Use Social Media

We also heard from Priscilla Enriquez from the Sacramento Region Community Foundation about challenges and successes of getting started in best practices for data for good. A diverse audience of young professionals and different civic or social clubs would be engaged for panel discussions. Thursday: One more group discussion.

article thumbnail

Giving Days and Beyond the Dollars: What Have We Learned?

Beth's Blog: How Nonprofits Can Use Social Media

The tech failure that disrupted the national Give Local America Day fundraising campaign in May 2016 raised a big question for community foundations hosting giving days: What can they do differently to ensure smooth sailing in the future? Goglia emphasizes proactive communications with the local nonprofit community.