sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

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.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points.

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Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. Below, we explain how to leverage the untapped potential of TikTok for nonprofit marketing. Any social media platform can help you achieve these goals. What Is TikTok for Good?

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AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website.

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Pamela Grow

MAY 10, 2023

When it comes to marketing, holidays have long been recognized as powerful tools for for-profit businesses to engage with their target audience. Holidays like Christmas, Easter, and Halloween offer excellent opportunities for building comprehensive marketing campaigns that appeal to a broad audience.

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Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Internalizing and externalizing an organization-wide culture of philanthropy. Internalizing and externalizing an organization-wide culture of philanthropy. Master relevant content marketing.

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Nonprofit Tech for Good

JANUARY 9, 2020

International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Presented here is a roadmap for differentiating your international organization – in a competitive U.S. philanthropic market with more than 1.5

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Forum One

MARCH 8, 2022

During Women’s History Month, we are excited to celebrate International Women’s Day on March 8, 2022. Forum One partnered with Catalyst to redesign their digital presence in WordPress to connect target audiences including executives, managers, and professional women and men with actionable resources to improve their work lives.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The organization assesses potential posts to determine their alignment with its messaging strategy, brand voice, audience insights, historical performance, and cultural tones and considerations.

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Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

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Neon CRM

AUGUST 24, 2023

Does the report itself or the marketing around the report make claims that seem too good to be true? GivingTuesday Lookback Report The GivingTuesday Lookback Report is fast becoming a go-to source for international giving trends and the deeper nuances of North American donor behavior and motivations.

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Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys.

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AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 52

Virtual Marketing Guide Stream 52

Saleforce Nonprofit

APRIL 6, 2022

Donor messaging and communication in this era is pivotal — delivering the right message at the right time to the right audience, through the right channel is imperative. Silos within fundraising teams and collaboration with other internal teams — already under increasing tension — must ultimately be challenged and reset.

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Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

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Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. What metrics might be used to support creating new programs?

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Connection Cafe

MAY 7, 2020

Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”. 2019 saw more than 55,000 museums across 150 countries participate.

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AccelEvents

NOVEMBER 11, 2020

David Meerman Scott Entrepreneur, Advisor, Keynote Speaker and WSJ Bestselling Author David Meerman Scott is a marketing and business growth strategist, entrepreneur, advisor to emerging companies, author of 12 books including four international bestsellers including the Wall Street Journal bestseller Fanocracy, and public speaker.

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AccelEvents

NOVEMBER 11, 2020

David Meerman Scott is a marketing and business growth strategist, entrepreneur, advisor to emerging companies, author of 12 books including four international bestsellers including the Wall Street Journal bestseller Fanocracy, and public speaker. We’ll also touch on pricing & what’s on our development roadmap.

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Connection Cafe

MARCH 6, 2020

First up is Colleen Dilenschneider, the Chief Market Engagement Officer for IMPACTS, a global leader in predictive market intelligence and related technologies, and the publisher of one of our team’s favorite websites, Know Your Own Bone , which shares data and analysis about how cultural audiences think and behave.

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NonProfit Hub

AUGUST 19, 2020

Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages. That, alongside the fact that the increasingly important millennial market is heavily engaged with video marketing, is reason enough for your nonprofit to consider creating more videos. Be Genuine.

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Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Organizers generally worry that people won’t buy entries if they can get them for free.

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Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth.

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Nonprofit Tech for Good

MAY 8, 2020

She is also the Founder and CEO of Liz Ngonzi Transforms , a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and reach their potential. Physical distance from audience. Limited budget.

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Nonprofit Tech for Good

DECEMBER 5, 2010

Organization: Women for Women International. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Because Women for Women International has an engaged and vocal online supporter base, I am lucky that my time investment usually pays off.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2013

Does that mean your social media is international? Just because you can translate a Facebook status update from English into Cantonese using a Google tool doesn’t mean that you should, nor is it an effective part of an international social media strategy. Here are some tips: Know your audience. Probably not.

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Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

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John Kenyon

APRIL 11, 2024

Or a grantee plans to use an AI for generating marketing copy. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs.

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EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) You can start creating these messages by asking these five questions internally: 1. Use audience segments to appeal to your target audiences.

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Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Why start a nonprofit podcast?

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NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. In the wake of that proclamation, many non-profits are understandably bewildered, wondering what this will mean for their Facebook marketing strategy.

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Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Your Who : Your Audience. Potential locality.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. You know your audience best. The holiday shopping season is upon us. Understand the time of day when your shoppers like to browse.

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