article thumbnail

Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become.

Donor 81
article thumbnail

Investigating and Improving the Questions You Ask Grantees

sgEngage

Over the years, we noticed that excellence in the sector was evolving, but our questions felt like they were behind the curve. The winning organizations were consistently exhibiting interesting characteristics, but we weren’t asking questions targeted at those characteristics. We needed to change up our questions. Take it out.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should Your Hybrid Event Attendees Interact With Each Other?

AccelEvents

One challenge that event planners are anticipating is audience interactions. Hybrid events involve in-person audiences with the live event portion and then remote attendees participating through the virtual event platform. . However, it can be difficult to tailor the event to both virtual and in-person audiences. .

article thumbnail

Trainer’s Notebook: Online Interaction Tools To Engage Your Audience in the Room and Beyond

Beth's Blog: How Nonprofits Can Use Social Media

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. I did not have a remote audience. The questions appear in a cue and participants can vote them up or down.

article thumbnail

Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85
article thumbnail

How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

article thumbnail

A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions. It gives your audience a voice, agency, and the all-important opportunity to ask questions. Fun fact— Watson was developed to answer questions on the quiz show Jeopardy! and in 2011 won a $1 million prize!

Las Vegas 251