Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.

Design a Fundraising Website For Your Audiences

Connection Cafe

As you’re approaching the end of year fundraising, you are also comparing your … Acquisition Fundraising Retention Branding end of year fundraising web design

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Trending Sources

How To Find Your Nonprofit’s Social Media Audience

TechImpact

The post How To Find Your Nonprofit’s Social Media Audience appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Fundraising content marketing email marketing fundraising mobile Mobile Fundraising Mobile Technology nonprofit nonprofit technology nonprofits npTech online donations social media technologyYou know you should be tweeting, posting, sharing, and engaging.

Two Keys for Successful Virtual Challenge Fundraisers

Connection Cafe

In the day job, peer-to-peer fundraising at Blackbaud, we have seen the proliferation of the term ‘Virtual event’. It’s no surprise that nearly every nonprofit is working to move physical events online and searching for ways to diversify more traditional fundraising channels.

Livestream Fundraising 101: What is Livestream Fundraising?

Connection Cafe

There has been a lot of buzz lately around “livestream fundraising” but what exactly does that phrase mean? It turns out that adding the phrase “fundraising” into the mix is when things get a little more complicated. . Recently, I was able to spend two days with 24 nonprofit leaders either successfully running livestream fundraising campaigns or actively looking to start one of these programs. Organizational Livestream Fundraising.

5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.

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The sgENGAGE Podcast Episode 150: Livestream Fundraising 101

Connection Cafe

Livestream fundraising – you’ve probably heard the term, but do you really understand how your social good organization can leverage this popular strategy? Topics Discussed in This Episode: The definition of livestream fundraising. Webinar: Decoding Livestream Fundraising.

The Fundraising Event Planning Checklist

Connection Cafe

Fundraising events are an exciting and useful tool for exposing your mission to the community. Fundraisers allow you to bond with prospects and donors, whether it’s formal or informal, strengthening your relationship. The Fundraising Event Planning Checklist: 1.

Fundraising From Home: A Nonprofit Hub Guide

NonProfit Hub

And as the giving season comes closer, your 2020 fundraising events have probably changed quite a bit as well. Fundraising from home has presented some challenges in that traditional events aren’t the most reliable anymore. Reaching your audience. Featured Fundraising

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Resilient Fundraising: Show Donors the Love

Connection Cafe

We were leaning on event day to do all the work, when our audience told us they needed more. Join Katrina on Wednesday, April 22 at 1pm ET to dig into the key strategies which support Resilient Fundraising. Mother Nature just ripped our shorts off. We are exposed, bigtime.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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5 Ways to Keep Your Fundraising Strategy Fresh

Connection Cafe

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising. Peer-to-peer fundraising.

Uncomplicate Your Communications Strategy

Connection Cafe

Yet, if we’re able to separate our audiences and build mini-strategies tailored to each group of stakeholders individually, suddenly it all comes together. The single greatest threat to effective communications is our inability to identify and prioritize who we’re communicating with.

How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. They also appeal to different audience segments. Strategies for Fundraising on Instagram.

Why Millennials Are One of Your Best Audiences

Frogloop

Online Fundraising Volunteering Lead GenerationMillennials have been pigeonholed as being lazy, but when it comes to social justice issues, Millennials are quite passionate about causes and donate money to the issues they support.

Why Now is the Time to Focus on Long-Term Relationships for Fundraising

Connection Cafe

Relationships are the foundation of fundraising. Even in uncertain times you still have a fundraising goal to meet, so this is the perfect strategy. Face-to-face meetings are the preferred communication method for fundraisers, but sometimes that just isn’t possible.

Yes, Audience Participation Can Have Significant Value

Museum 2.0

I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. We try to design every new program with a partner organization with an audience for whom that kind of content or format is already appealing.

3 Emerging Fundraising Trends for Nonprofits

Nonprofit Tech for Good

For nonprofits, fundraising can be a challenging proposition. As technology continues to advance, new fundraising techniques and trends are emerging. What are the most exciting new nonprofit fundraising trends to appear in 2020, and how can you utilize these for your organization?

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5 Cold Calling Tips to Meet Your Fundraising Goals

EveryAction

The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call. fundraising strategy

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Three Tips for Common-Sense Fundraising

Connection Cafe

Fundraising is certainly not exempt from this problem; we base decisions too often on expediency rather than an analysis of long-term consequences. As fundraisers, facts are the basis of much of our work, especially with the direct response portion of our program.

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How to Harness the Fundraising Power of Twitch

Connection Cafe

Creators have the chance to grow their own communities, connect with an audience, and even earn money sharing what they love with the world. There are four main ways Creators fundraise using Twitch: Single Creator live streams.

10 Things Fundraisers Can Do From Home During the COVID-19 Pandemic

Connection Cafe

If you are a front-line fundraiser, work with your annual giving team. Being able to identify people who will have interest in what you are working on and the capacity to help is paramount in fundraising, and it’s also very time consuming.

How Advocacy Fits Into Your Nonprofit’s Fundraising Strategy

NonProfit Hub

However, many organizations are under the impression that they must divide their attention between their advocacy campaigns and their fundraising efforts. Nonprofit advocacy can fit into and advance your fundraising strategy. Featured Fundraising

The Future of Peer-to-Peer Fundraising

Connection Cafe

It’s safe to say that our peer-to-peer fundraising world is different today than it was ten years ago—or even two years ago. So what’s a fundraiser to do? These warm leads have the potential to be great fundraisers; they just may need more coaching on why their support matters.

Maximizing Multichannel Fundraising for Higher Education

Connection Cafe

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Tip 1: Master your direct mail fundraising. Fundraising emails.

8 Best Practices for Nonprofit Event Fundraising

Nonprofit Tech for Good

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. 2) Choose the audience for your event. For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 6) Add social fundraising to your event.

Engage Your Audience and Sell Out Your Next Show with These Super Simple Tips

Connection Cafe

Not only are we fighting giving fatigue, there’s also audience burnout to consider. One way to increase buzz for a new performance is to let our potential audience members hear all about it from their peers. Stewardship is an integral part of fundraising.

Valuable Fundraising Lessons We Learned in 2017

Connection Cafe

The challenge ahead is how to adapt and develop your fundraising practice based on the trends we can see now, and still be agile moving forwards. This is vital to any fundraiser. The desire to know the who, wha t and why is a massive driving factor for truly successful fundraising.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. fundraising prospect research donor research

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Your Nonprofit’s Newsletter: You Are Not the Target Audience

BoardAssist

Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is.

The sgENGAGE Podcast Episode 144: Leveraging Personas for Fundraising During COVID-19

Connection Cafe

In today’s episode, Melissa Bank Stepno, Director of Analytics Consulting at Blackbaud joins the podcast to talk with Steve MacLaughlin about using personas for fundraising during COVID-19. How organizations can use personas to fine-tune messages for their audiences.

What Fundraisers Can Learn from Direct Marketing

Connection Cafe

It’s all about crafting a compelling message to convince an audience that you possess something they value. Focus your data collection on key areas, such as messaging, channel, audience, and timing. Annual giving teams already know the power of person-to-person fundraising.

7 Tips for Building a Healthcare Fundraising Program

Connection Cafe

I honestly don’t know how to build a full fundraising program.”. This is the voice of many healthcare development staff members who have never ventured past event fundraising. Many organizations are also realizing that it is time to expand into a true fundraising program.

Performing Arts Fundraising: How to Target Life-Long Supporters

Connection Cafe

Almost every arts organization would say that audience development is vital to their long term viability. As a result, organizations have difficulty trying to cultivate audience members. There is a fundraising adage that says that all fundraising begins with a relationship.

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Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

Connection Cafe

Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead. What are the 5 W’s for a fundraising appeal?

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. With the rise of technology has come a proliferation of giving channels nonprofits can, and arguably should, utilize to fundraise.

Leveraging Petitions for Online Fundraising

Connection Cafe

Across our nonprofit clients, petitions have helped organizations engage their audiences – and more importantly, they’ve been serious fundraising tools in their own right by using upsells to solicit donations immediately after the recipient takes action, when they’re most ready to give.

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5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. Segment your audience: One-size-fits-all email doesn’t resonate. Having one alumni ask their social networks of former classmates to donate is another flavor of peer-to-peer fundraising.

7 Tips to Increase Your Online Fundraising Success

Connection Cafe

Here are a 7 tips for donation page optimizations to help you increase online fundraising success : 1. You want your audience to connect with your purpose and be able to easily recall its meaning. Ensure that Online Fundraising Pages Are Secure.

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How Independent Fundraising Momentum is Reshaping Traditional P2P

Connection Cafe

The peer-to-peer fundraising marketplace has undergone a transformation with momentum rapidly shifting toward individually directed fundraising and “DIY” or independent campaigns. What’s the Future of Traditional Peer-to-Peer Fundraising Events?

Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. No matter what’s on your fundraising to do list this fall, there’s one must have that you can’t afford to leave off that to-do list – stories.

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

Using Social Science to Strengthen Your Fundraising

NonProfit Hub

At its core, fundraising is a persuasive craft. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best practices are grounded in time-tested techniques and principles of classical rhetoric ?defined