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To Get Close to Members, Follow MarTech Trends

.orgSource

Be an open-minded reader. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Add video plus influencers, and what do you get? Break out of the association bubble. Study across industries. Forbes, CMO Network, Inc.,

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization.

Tools 286
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What to expect when you’re expecting to rebrand your nonprofit

Candid

Your audience’s perception of your nonprofit will change. Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 119
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How Nonprofits Can Engage an Audience Through Storytelling

ASU Lodestar Center

Through stories, people can speak out their minds, share wisdom, and pass information to others. Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Select Your Audience. Know Your Goals.

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Investigating and Improving the Questions You Ask Grantees

sgEngage

I led a group of fellow volunteers who evaluated applications from diverse organizations. The TCC Group, in the 2023 briefing “ Values-Based Communication ,” reminds us that different audiences are going to receive things in different ways. For example, accolades might be important to you, and they influence your decisions.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Prospecting.

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Top 5 Nonprofit Branding Mistakes

Media Cause

Without a strong brand, you’ll spend your days reinventing the wheel, and your customers/donors/funders/audiences will struggle to connect. . You didn’t invest in audience research. . But to create these core elements, we need to know our audience. To understand this you need to invest time and resources into Audience Research.