Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. In this blog post, we’ll explore three ways keyword research can benefit your nonprofit and help you achieve your mission more effectively.

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Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience.

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Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. Examples: Higher tech?

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Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Understanding how they differ lies in the what , not the who. This is where audience research comes in.

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Achieve

MAY 10, 2021

. - Spreading the word far and wide to secure the smaller donations that will help you exceed your goal. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Post-Campaign Activities. As discussed in.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

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Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Expand the membership pool – Are there folks that might fit into a different type of membership at your association that doesn’t currently exist?

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Media Cause

OCTOBER 13, 2021

I’ve been in those meetings (if you’ve been at a nonprofit for even a hot second you know the ones I’m talking about) with program leads whose priority lists are very different from mine. We may call the different steps by different names, but overall, we’ve agreed these are the general phases. DTR: Building REAL Relationships.

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Pamela Grow

JUNE 14, 2023

One way to cultivate positive donor relationships that increase retention is to choose fundraising ideas and donation methods that engage your audience. Here are simple definitions of and key differences between pledges and donations: Pledges. While communication won’t help in situations that are outside of your control (e.g.,

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Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.

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Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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Achieve

AUGUST 25, 2022

Public speaking and presentation skills can help you craft better written and verbal communications, whether you’re engaging with your team internally or connecting with an external audience. . Take the time to craft better public speaking skills, so you can connect with each of these internal audiences on a deeper level.

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Classy

JUNE 2, 2021

That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Help your teammates understand the tools available to them so they can maximize their roles within your organization. Our findings are now your roadmap. Get Free Checklists for Fundraising Success.

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TechImpact

MAY 1, 2014

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Additionally, engagement means something different to every person who’s looking to grab a piece of the pie. Enlisting help. Fill a niche.

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). This article is meant to help people that were familiar with UA and are now trying to make the transition to GA4 for reporting. High-level Differences. analytics.js). . Snapshots of navigation from 5/11/2022).

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. You might think they’re redundant—but your audience won’t. 3) Revisit Your Target Audiences and Their Motivations. 2) Review Your Goals.

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Nonprofit Tech for Good

MAY 8, 2023

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. The rules for opting in are different for nonprofits. Text messages help your organization accomplish this!

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Candid

OCTOBER 3, 2022

For funders and foundations, one big advantage of an easy-to-navigate grants section of your website is that you can help grantseekers are more likely to submit the required information on the first try. With clear and concise instructions , funders can also help grantseekers save valuable time that’s best spent on mission-oriented work.

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. But you can change that.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. Feeding America.

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Nonprofit Tech for Good

APRIL 20, 2020

When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s).

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Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The platform, however, is different than Facebook or Twitter. Other orgs take different approaches.

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Qgiv

JUNE 1, 2022

Small gifts can not only grow your donor base but also appeal to younger audiences and potential recurring donors. A strong recurring gift program provides more long-term security and sustainability than occasional large gifts, and micro donations can help. Donors like to know how their gifts will make a difference. Show Impact.

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Nonprofit Tech for Good

MAY 13, 2022

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. Investigate how well your audiences perform.

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Nonprofit Tech for Good

MAY 4, 2022

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. What might your target audience get confused about when they think of your organization? Objective comments take into account the audience point of view and desired outcomes.

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Nimble AMS

AUGUST 4, 2021

Insights into your membership can help you make smarter decisions and provide greater member value. Consider targeting different surveys to different member groups. Send a different survey to members who have volunteered so you can find out how to improve your volunteer program. But, how do you get those insights?

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EveryAction

FEBRUARY 8, 2023

Valentine’s Day is just around the corner, which means many organizations are busy identifying ways to show supporters appreciation for their financial support, volunteer hours, and help promoting their organization’s purpose and programs—and showing this kind of appreciation often means communicating the impact a supporter has had.

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sgEngage

JULY 20, 2023

You’ve done your due diligence and you know they are making a real difference. Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. By using storytelling, nonprofits can translate abstract concepts into relatable narratives that capture the attention and empathy of their audience.

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EveryAction

NOVEMBER 9, 2022

What are some last-minute to-do list items and tactics that can help nonprofits before GivingTuesday? Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) That is a big difference!

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Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise.

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Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Tech Soup

DECEMBER 3, 2021

And, a silent auction can attract a different audience of potential donors to your organization. It helps these donors to feel involved and invested in your cause, which may encourage them to donate down the line. It's also a great opportunity to engage those who don't feel able to give money but can donate items to sell.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. Here are 4 tips to help you plan a successful massive fundraising event. Understand Your Audience. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.

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EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. to maximize visibility across different demographics. Involve online users and your social media followers.

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Whole Whale

MARCH 22, 2022

This article goes through some of the larger trends and audience research around cryptocurrency owners. Typecasting and generalizing any audience, especially donors, is a road to ignorance and will almost certainly hurt an organization’s ability to capitalize on this movement. Different Terminology . Tools like E therscan.io

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Classy

JUNE 2, 2021

That’s why we sought to uncover trends among successful nonprofits on the platform and what they do differently early on. Help your teammates understand the tools available to them so they can maximize their roles within your organization. Our findings are now your roadmap. Get Free Checklists for Fundraising Success.

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