Media Cause

JANUARY 26, 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. And the audience is joining. Happy New Year, and welcome to 2024! Let’s get into it.

Trend 59

Trend Social Social Media Influence 59

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But to truly understand how nonprofits can best engage Gen Z on social media, we thought it was important to bring my generation’s voice into the conversation.

Advice 98

Advice Social Media Media Meme 98

Saleforce Nonprofit

JULY 8, 2021

An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Understand Your Audience. Take a look at those in your target audience. Uplift Voices in Your Community. Where do they live? How are they affiliated with your organization?

email 116

email Marketing Strategy Tips 116

Media Cause

OCTOBER 7, 2021

This is a critical time for participating in relevant social media conversations and using trending hashtags in your posts. Tag the campaign target—and influencers, journalists, and partner orgs. A critical piece of advocacy is reaching the target you are trying to influence. Acknowledge the power of advocacy . Be persistent.

Social Media 102

Social Media Advocacy Campaign Create 102

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

Media Cause

APRIL 2, 2021

This process will allow you to learn about your audience, gain feedback through conversations, provide support to your community when needed, and build one-on-one (or one-to-many) relationships on social media. Below are some foundational steps to building your community management strategy: Know your audience. Be authentic.

Social Media 52

Social Media Community Management Media 52

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. For those who want to skip the “conversation,” the menu is also available in the top right corner.). In practice: 1) Civil Voices.

Technique 327

Technique Design Websites Brain 327

ASU Lodestar Center

AUGUST 24, 2022

They have historically been left out of the conversation, but want to give their time and resources to make the biggest social impact possible. Chances are an organization has the resources necessary to take the first step in engaging younger audiences. Direct marketing and communication toward younger audiences.

Generation 98

Generation Milwaukee Wisconsin Donor 98

Connection Cafe

NOVEMBER 4, 2019

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Social Listening – Tune into Your Audience. The Untapped Potential of Influencers. Your social media influencers are power users who represent your institution online.

Student 22

Student Influence Social Social Media 22

Connection Cafe

JANUARY 15, 2019

We’re the most connected we’ve ever been – with our friends, social networks and even strangers near and far having constant influence and involvement in our daily lives through messaging, social media, in app social tools, online communities and more. It’s about creating a conversation and inviting employees and consumers to join.

Voice 22

Voice Social Fundraising Influence 22

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. Chameleons know the audience they want to reach on different social channels and where it overlaps with their organization goals.

Social Media 134

Social Media Leadership Media Social 134

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. These messages explain your big idea and how it fits into the current conversation about a particular issue.

Change 46

Change Strategy Attitude Policy 46

Neon CRM

JUNE 23, 2023

Check out these GivingTuesday statistics sourced from the GivingTuesday 2022 impact report and broader impact data to learn more about the influence GivingTuesday has on the philanthropic sector. GivingTuesday participants worldwide also volunteered, performed countless acts of kindness, and gave their voices, time, and goods.

Statistics 98

Statistics Fundraising United States Global 98

Get Fully Funded

MARCH 14, 2022

The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. When you think about your site map, think about your audience. and it is communicated through your logo, typography, colors, photo style, and tone or voice. Tone: Your website has a voice.

Profit 124

Profit Websites Build Work 124

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Do they have a unified visual voice and brand? There are many things to consider when planning a website redesign.

Websites 57

Websites Strategy Change Management Digital 57

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2008

I got this great question from someone and I know that many of you may have struggled with this issue and have some wisdom to offer: Hi Beth, My question is: does the voice/tone of a blog need to match up with the voice/tone of the nonprofit? Perhaps that is why I am protective of my blogging voice. Any thoughts or resources?

Voice 50

Voice Advice Personal Nonprofit 50

Connection Cafe

DECEMBER 21, 2017

In my last column , we explored the value of analyzing what your audience is saying on social media as a crucial first step towards developing effective outreach messages. To find the best influencers, I like using RightRelevance.com. This carries their validation of your message to their audience and the hashtag audience.

Social 26

Social Influence Social Media Audience 26

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media. pdf) starts the conversation and attempt to address a method to quantify influence. s voice louder than ever before.

Social Media 50

Social Media Influence Meme Media 50

Museum 2.0

MARCH 3, 2011

Background: Why They Did What They Did The Henry Art Gallery exhibition we worked with, Vortexhibition Polyphonica , was intended to explore three big ideas: Different voices “intervene” or add new points of view to the exhibition at periodic intervals. All the photos in this post are on Flickr here. Dirty Laundry had buttons.

Participatory 51

Participatory Arts Audience Museum 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

In this example of using grassroots organizing to influence grass tops debates, how do we measure it? The rows are your audience. There are two types of audiences. The messages or story is created, shared via intermediaries or influencers: This can be legislators, journalists, or other influencers.

Twitter 95

Twitter Google Facebook Broadcast 95

Forum One

JUNE 24, 2010

Melissa spoke on the Community Clinic Voice , a network of safety-net healthcare clinic managers based primarily in California. This audience profile is a key driver of community success. The Community Clinic Voice was originally a grantee community and evolved to become a more independent entity with its own brand.

Collaboration 51

Collaboration Foundation Online California 51

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. increase in donor conversion and generated a higher average gift than the ask strings control. Or should you pre-select a “default” or “anchor” amount? Don’t start too small.

Donation 73

Donation Donor Gift Nonprofit 73

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

Leading on social media requires nonprofit CEOs and their staff, even Trustees, to master basic digital communications skills that allow them to engage directly with stakeholders as themselves, in their own voices. To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences.

Channel 50

Channel Social Media Job Media 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

Regardless of the tool we’re using, the team at MomsRising is committed to deepening and broadening the conversation around public policy issues that impact families in our country. To increase positive messaging about health reform from diverse voices. To build capacity for social media in policy partners.

Policy 98

Policy Goal Lesson Share 98

Connection Cafe

FEBRUARY 14, 2017

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. Influencers are busy. But first, what is social love and why does it matter?

Social Media 50

Social Media Relationship Support Media 50

Bloomerang

JULY 6, 2023

When it comes to strategic planning, there are a few common hesitations that nonprofits voice throughout the process. You may decide to ask one team member to post to social media every day to engage your online audience. This plan is a living rough draft based on everyone’s ideas. Online fundraising. Peer-to-peer fundraising.

Examples 117

Examples Guide Model Nonprofit 117

Qgiv

APRIL 26, 2022

This means employee behavior influences corporate dollars. This means that audiences are responding positively to nonprofit videos, especially those that highlight a problem and ask for donations to solve the problem. They cited the performance of the stock market as a driver of this growth. Hybrid fundraising events.

Trend 96

Trend Camtasia Nonprofit Video 96

Bloomerang

JUNE 21, 2021

Are the people donors want to connect with within your sphere of influence as the fundraiser? You may not currently have much of a voice in these touches. Your audience probably sees you as an authority figure, so the information you share — or don’t share — can do a lot of good (or evil). Are they authentic?

Experiment 88

Experiment Donor Strategy Philanthropy 88

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery. If you’re here in Austin, do join us!

Community 207

Community Case Study Haiti Social Media 207

Connection Cafe

DECEMBER 15, 2017

Grow an engaged audience: The more engagement, the more you grow! Know how your audience differs on each social channel. By leveraging social advertising, you can ensure that your posts reach your intended audience and aren’t left out of critical news feeds. Holding live chats/videos to engage with your audience.

Social Media 29

Social Media Digital Life Media 29

Association Analytics

JANUARY 30, 2023

When’s the last time you heard a board member say, “Members want…” followed by an aggregate of the last five conversations they’ve had. Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance.

Experiment 321

Experiment Create Retention Aggregator 321

Connection Cafe

MARCH 6, 2019

It’s all about crafting a compelling message to convince an audience that you possess something they value. Focus your data collection on key areas, such as messaging, channel, audience, and timing. Direct marketers don’t just send out one advertisement and hope it works; they run ads against one another to see how audiences respond.

Marketing 22

Marketing Learning Fundraising Student 22

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. Shireen did a fabulous job of bringing in their voices. Wendy Harman from the Red Cross.

Practice 94

Practice Free Share Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

to Boston for two days of book events hosted by Associated Grant Makers , Barr Foundation , Public Conversations Project , TechFoundation and Berkman Center Luncheon series. You can only really do this with a technically comfortable crowd, and the folks at the Public Conversations Project and TechFoundation hosted event fit the bill.

Boston 95

Boston Network Story Nonprofit 95

Media Cause

APRIL 13, 2023

Even if you’re not on TikTok, there are a few important takeaways to consider from this conversation at the moment. 1. This strategy not only makes sense from a digital marketing perspective but also aligns with how your audience consumes media. So, why has Congress decided to consider a TikTok ban?

Digital 94

Digital Marketing Strategy Social Media 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. When the people, formerly known as the audience, get to participate, you always learn something. But expect how you report and measure impact with the social business sector.

Skills 96

Skills Reflection Management Aggregator 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

The audience was a group of 90 or so people from Canadian non-profits. It's like a giant combination of influence and karma. Influence: Can you move groups of people, small or large, to take some action? First of all, your organization, based on its mission and staff, has a unique voice in the world. Measure THIS!

ROI 50

ROI Social Media Measure Media 50