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Moore Unveils Audience-Centric Testing Suite for Creative Testing

NonProfit PRO

Moore introduced its Audience-Centric Testing Suite of testing tools for fundraising creative and communications across marketing channels.

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Making Mid-Level Donors Your Target Audience

The NonProfit Times

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

professionals

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Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

NonProfit PRO

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

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How to Execute Your Peer-to-Peer Email Communications Plan

NonProfit PRO

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

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Five tips for an audience-first approach to communications

Big Duck

The post Five tips for an audience-first approach to communications appeared first on Big Duck.

Audience 125
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Donor Communications Breed Loyalty

The NonProfit Times

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Make giving easy, they told the session audience. More value is added at less expense than new acquisition.

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Budget for Communications and Marketing When Proposing New Initiatives

The MatrixFiles

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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