Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. That said, start by segmenting your audiences into internal and external audiences.

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Avatar Audience Communication Create 82

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. This is where a communications campaign can come in handy. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

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EveryAction

SEPTEMBER 7, 2022

Given this trend, we asked some of our partners, what are some messaging and communications best practices to help nonprofit fundraising and engagement staff recruit and retain more recurring donors? With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. Alras Digital.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

So it may not come as a surprise that text message communication is on the rise as doctors’ offices, retail operations, schools—even job recruiters are sending reminders, coupons, and employment opportunities via text. Yet, some nonprofits are still hesitant to communicate that way. But times are changing. Opting In & Opting Out.

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Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

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Storytelling Audience Tips Captivate 105

The MatrixFiles

AUGUST 13, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Proposal Communication Marketing Boston 130

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year.

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sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. Purpose-driven communications are those that put brand-purpose at the center. What is purpose-driven communications? Let’s dive in. Get to know your subscribers and followers.

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Communication email Marketing Museum 73

Big Duck

AUGUST 9, 2023

Get tips on how to consider a different approach when thinking about communications research for your nonprofit.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

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Bloomerang

JUNE 2, 2021

Communications plans help offer structure and strategy that can save you time and energy in the long run, while getting your desired objectives accomplished. Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling.

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Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

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sgEngage

MARCH 22, 2022

Segment your audience . Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. One way to approach this might be to highlight the benefits of promoting DEI, such as attracting new donors who share your values and creating a more inclusive community.

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Wild Apricot

JANUARY 12, 2024

Data storytelling is an essential skill to inform and persuade any type of audience. Read this article for pointers to sharpen your storytelling techniques.

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Storytelling Data Communication Technique 78

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Audience Phase Nonprofit Mind 80

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. Part of knowing your audience will be identifying where they go for information; this will help you know where to place your focus. It helps solidify your nonprofit brand and build rapport with your audience.

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Bloomerang

JANUARY 7, 2022

During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. There are several ways to communicate goals to your audience but this blog will cover two of the most common: Impact Goals and Financial Goals. Again, be specific.

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Bloomerang

APRIL 20, 2021

But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight. Before mass nonprofit strategic communication communication, get….

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Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

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Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. One of the best ways to build your audience and stay connected with current supporters is to leverage one of the resources you already have: your nonprofit’s website. Recent Posts.

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Audience Marketing Nonprofit Search 98

CauseVox

MAY 9, 2023

ChatGPT is as valuable a tool as they come, so let’s take a look at how you can leverage the power of AI to optimize your nonprofit email communication. Because it produces human-sounding responses quickly, ChatGPT can be a huge asset for nonprofits looking to streamline email communication. What is ChatGPT?

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Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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sgEngage

APRIL 6, 2022

No matter what your peer-to-peer fundraising looks like, one thing’s the same: you must communicate with your participants. And when it comes to participant communications, email is still king. . There are many aspects that go into effective email communications for peer-to-peer fundraising, including: . Overall strategy .

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email Communication Create Fundraising 72

Forum One

NOVEMBER 8, 2023

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. Ask yourself, “What is my audience saying?”

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sgEngage

DECEMBER 5, 2022

Only 10% of philanthropic foundations have a website to communicate their work. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work. Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked.

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Communication Oregon Grant Portland 85

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. What are the key data points to include in donor communications?

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Communication Donor Data Guide 98

sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. The post Nonprofit Email Basics: Master Effective Fundraising Communications first appeared on npENGAGE.

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email Communication Effective Fundraising 75

Tech Soup

JANUARY 26, 2022

Every part of a nonprofit's weekly operations, from team meetings to volunteer management and donor outreach, requires good communication. It can be extremely difficult to create the right environment for teams to thrive if messages get lost or don't reach the right audience.

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Communication Tools Strategy Environment 71

Media Cause

OCTOBER 13, 2021

Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. If you’re a marketer or a communications officer, you’ve got the ol’ funnel of engagement practically burned into your retinas. DTR: Building REAL Relationships.

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Forum One

JUNE 8, 2022

We are excited to announce that Forum One has been recognized as a 2022 Communicator Awards winner of 11 awards in seven different categories! The Communicator Awards honor excellence in innovation and creative work in marketing and communications. Excellence – Annual Report for Corporate Communications. The Harry S.

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sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Email marketing. Our supply of pantry items will last only 30 days.”) Ask a question. Unsubscribe options.

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email Communication Effective Fundraising 68

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Your broader community of supporters and donors. How to Target This Audience: Include leaders and stakeholders in your feasibility study.

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Forum One

MAY 27, 2021

We are excited to announce that Forum One has been recognized as a 2021 Communicator Awards winner of 12 awards in six different categories! The Communicator Awards honor excellence in innovation and creative work in marketing and communications. The Vilcek Foundation. Excellence – Website for Art. The ALS Association.

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Get Fully Funded

FEBRUARY 2, 2022

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Utilize storytelling in your communications.

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