Byte Technology

FEBRUARY 9, 2017

Basically, they want people to return to their page again and again, whether it’s to buy their merchandise or engage their services, read the latest blog or just comment on topic-specific trends. Contextly is a great all-in-one plugin that builds audience loyalty through a diverse number of tools designed to keep readers, well, reading.

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Plugin Audience WordPress Site 100

Nonprofit Tech for Good

FEBRUARY 23, 2021

Which emotions trigger viewers’ impulse to share and comment. How to use audience testing and seed groups to improve engagement. << Topic we’ll discuss include: Why video engagement is key and how to measure it. Which social media platforms are the most important for nonprofit video.

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Nonprofit Tech for Good

MAY 4, 2022

As the process unfolds, they will become ambassadors for the new brand as they share the progress with their contemporaries. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization?

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Tools Effective Evaluation Nonprofit 294

Candid

MARCH 14, 2024

At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). We highlight trends in the sector, drill down into nonprofit data, offer tips for fundraising and grantwriting, and share free resources.

Social Media 98

Social Media Content Create Media 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

The methodology and report provide some great insights about how to think about social media behaviors of our audience. What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

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Social Media Audience Analytics Media 126

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Social Media Guide Media Social 97

Nonprofit Tech for Good

AUGUST 24, 2020

First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand. Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible.

Practice 352

Practice Nonprofit Newsletter News 352

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Engagement. Transparency.

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Social Media Media Guide Social 52

Candid

SEPTEMBER 7, 2023

While we are definitely not experts (every day we discover something new), we wanted to share what we have learned over the past year doing social media video. Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media.

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YouTube Tips Script Audio 122

.orgSource

NOVEMBER 7, 2023

Our colleague Stuart Meyer,* who at the time was CEO of the National Barbeque and Grilling Association, a fully virtual organization, made this comment. “We Spouses, kids, roommates, and pets all shared a workspace. We learned that having a history of shared values and expectations for behavior makes for healthier virtual environments.

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Virtual Lesson Experiment Learning 251

Forum One

MARCH 12, 2024

We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting inbound message and comment response templates.

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Social Media Images Video Media 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2013

Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admin s: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. The Photo that Was Worth 25,000 Shares by Taryn Degnan.

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Photo Share San Francisco Images 122

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 15, 2014

Meal Sharing (@MealSharing) May 13, 2014. In an earlier blog post , I shared a framework from Jeremiah Owyang that describes the different sub-sectors of this economy – from sharing homes to sharing food to crowdfunding. One of the categories is “food swapping” or “food sharing.”

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Share Network Generation Change 130

Candid

JULY 7, 2022

Before you start promoting and sharing your nonprofit, make sure all your accounts are accurate. If you want to raise money on a specific day, like Social Media Giving Day or Giving Tuesday, you want to warn your audience that the ask is coming. Also consider having a secondary call to action to share the video.

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Social Media Media Giving Tips 111

Candid

OCTOBER 24, 2023

Remind your audience why they love your cause and your organization. Find the posts from the last year that had the most likes and comments. This is a great way to get some easy content ready to share, while also reminding your audience of the amazing things you’ve done over the last year.

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Social Media Build Media Giving 59

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). Here are two experiments we’ve shared as examples.

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Social Media Data Strategy Media 98

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. In addition, this experiment offered us an amazing opportunity to connect with existing audiences, reach new audiences on social media, and showcase a very human side of Candid.

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Video Social Media Evaluation Audience 140

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. 4) Encourage your existing members to share their experiences. 1) Establish a presence on social media for your association.

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Social Media Associations Media Social 333

M+R

JULY 6, 2023

But we do need a place where we can reach supporters, share content, and look at pictures of other people’s dogs — preferably without being subjected to harassment, trolling, misinformation, and attacks on our democracy. Maybe you (or your audiences) are still waiting on an invitation to Bluesky. So the search continues.

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Twitter Org Meme Alternative 101

NTEN

JULY 6, 2011

Include a question or encourage readers to share their thoughts in every post. Read comments carefully and be sure to have the author/poster/someone from your organization answer questions. You don’t want to monopolize the conversation, but keep an eye on the comments and pop in when the time’s right. Want Something? Ask For It!

Comment 89

Comment Tips Contest Facebook 89

The Storytelling Non-profit

JUNE 1, 2022

This may mean abandoning “traditional” newsletter content (like an update letter from your Executive Director) in favor of content that engages and inspires your audience to action. In today’s post, I’m sharing 10 engaging non-profit newsletters ideas that you can use in your next newsletter campaign.

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Newsletter Profit Content Ideas 86

Bloomerang

JANUARY 25, 2024

Engage new donors by acknowledging their contributions, sharing the tangible impacts of their gifts, offering regular updates on your successes, and inspiring them to give again and again. Segment donor audiences for communications that will land With more than 1.8 This year, make a concerted effort to nurture these relationships.

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Guide Fundraising Retention Nonprofit 84

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. It’s more important than ever to share your mission in a way that is real, relevant, and sensitive to what’s going on within your organization’s environment and the impact of your work.

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Communication Support Calendar Advocacy 59

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

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Social Media Media Build Social 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2012

After using the machine, all we ask in return is that you tell a story about your experiences and share advice with your audience on your blog. So, if you work for nonprofit that is looking for a laser printer, leave me a comment. Why does your nonprofit need a new color laser printer?

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Comment Free Laptop Nonprofit 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. In fact, several posts received highest ever in the number of shares such as this one. In fact, several posts received highest ever in the number of shares such as this one. Is it that simple?

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Audience Social Media Content Media 107

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. Social Media: Every blog you post can also be shared on social media.

Practice 52

Practice Arkansas Nonprofit Spam 52

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

Social Media 111

Social Media Strategy Media Social 111

The MatrixFiles

FEBRUARY 23, 2024

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Many attendees expressed surprise over the trust statistics that we shared.

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Associations Industry Government Education 130

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. Share your organization’s story in a compelling and inspiring way. Share stats and information that people can easily understand. Be clear about your target audience. Be authentic.

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Strategy Tips Nonprofit Conservancy 110

Candid

NOVEMBER 10, 2022

Additionally, every organization has their own social media priorities, strategy, and audiences to consider. We normally invest quite a bit of time into our Twitter community, posting news and updates, responding to questions and comments, and running experiments to improve our engagement. For us, that’s LinkedIn.

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Twitter Social Media Nonprofit Platform 132

Museum 2.0

OCTOBER 28, 2019

Author: Seema Rao This month, inspired by the panel at Western Museums Association , we've been discussing all things audience, community, and visitors. I asked the somewhat provocative question: Can museums go TOO far with audience engagement/ being visitor-centered? This issue is also linked to future growth.

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Audience Community Museum Issue 31

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). There’s a stable audience, but historically they didn’t engage much. Link clicks are not included.

Social Media 52

Social Media Data Strategy Media 52

Nonprofit Tech for Good

MARCH 12, 2021

By going virtual and asking your current supporters to share your campaign and cause widely, your 5K, gala or auction can reach people just about anywhere around the world, helping to advance your cause and bring in more new donors. 2) Nonprofits Can Raise as Much (or More!) 6) Sponsors are Supporting Virtual Events.

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Virtual Lesson Learning Fundraising 324

Museum 2.0

OCTOBER 15, 2019

In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming. What are your thoughts on audience engagement and change? We need to change.

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Museum Audience Conversation Associations 30

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

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Organization Online Influence Metrics 52