Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . And then it will start showing that audience your ads. 8) How to run an effective test.
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