Craft the Perfect Tagline for Your Organization
DECEMBER 3, 2018
This article is sponsored by Briteweb. Those answers are the first steps toward tags like, “Because the Earth needs a good lawyer,” from Earth Justice and “ Helping victims become children again,” which illustrates the impact of the Memphis Child Advocacy Center. Next, go beyond the problems you’re solving, and consider the ways you’re making your audience happy. What’s the essence of your personality—or better yet, the personality of your potential audience?