Whole Whale

JUNE 15, 2022

Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic. Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. Twitter Listening. Facebook (Meta) Listening Tools.

Tools 98

Tools Guide Social Social Media 98

M+R

DECEMBER 8, 2023

This caused major issues primarily with conversion tracking, retargeting audience sizes, and lookalike audiences. So Meta was left with only a handful of trackable conversions that they use to optimize their ads and model their lookalike models. In fact, this update has caused a significant decline in Meta ROAS recently.

Track 104

Track Digital Change Fundraising 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network. Only 32 countries, mainly in Africa and Asia-Pacific, do not have any Twitter presence. Pope Francis ( @Pontifex ) is the most influential world leader on Twitter.

Twitter 120

Twitter Studies Rwanda Broadcast 120

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Perhaps it’s Facebook, Twitter or LinkedIn, or your website. Examples: facebook, google, instagram, blog, website, qr-code. Are your conversion rates different for different audiences?

Donor 298

Donor Track Campaign Facebook 298

TechImpact

JULY 30, 2014

Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Use funnel conversion tools. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. Social media only helps engage younger audiences.

Social Media 177

Social Media Media Social Demographics 177

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 112

Twitter Community Profit Organization 112

The Modern Nonprofit

JANUARY 25, 2022

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. It’s important to consider your audience as well as the different use capabilities of each network when it comes to deciding which kinds of accounts to maintain. Get People Talking on: Twitter.

Social Media 98

Social Media Platform Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

Note from Beth: If you’ve been following my blog lately, you know I’ve been having this conversation with Marnie Webb about abundance. How Abundance Can Connect Arts Organizations With Audiences by Marc van Bree. The hash tag #askacurator became a top trending topic on Twitter on the day of the event.

Arts 101

Arts Twitter Examples Los Angeles 101

sgEngage

JULY 18, 2023

By liking, commenting, reposting, or sharing, you and your followers can keep a conversation going across your networks. The functionality is just like Twitter, focusing on short, written exchanges and timely discourse. Follow Blackbaud on Threads The post Unraveling the Threads App for Fundraisers first appeared on The ENGAGE Blog.

Hype 72

Hype Fundraising Social Media Platform 72

Nonprofit Tech for Good

OCTOBER 31, 2018

She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. A study by Frontstream found that “Instagram sent more individual donors to donation forms than Twitter, had a higher donation conversion rate, and the resulting gifts were of a higher average value.”.

Social Media 243

Social Media Money Raise Media 243

Zen and the Art of Nonprofit Technology

DECEMBER 7, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Why I’m twittering December 7, 2007 Yes, it’s hard to believe. I have said many times that I wouldn’t Twitter. I’ve critiqued Twitter and social networks in general.

Twitter 100

Twitter Open Source RSS Tech 100

NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. Simplify the Conversion Process. For your audience to engage with your organization willingly, the conversion process should be simplified. Otherwise, you will not receive the desired conversion.

Marketing 88

Marketing Create Nonprofit Platform 88

NetWits

JULY 27, 2012

If you have a link to your Facebook and Twitter at the top of your homepage and your listserve at the bottom, it implies that you prefer to interact with your audience on your social media sites. Include your events, photos, maps, twitter link, polls, and of course, your email list. Require Minimal Information.

email 266

email Build Listserv Museum 266

sgEngage

FEBRUARY 14, 2024

Whether you want to show off your Instagram feed on your homepage or embed a Twitter post into your next blog article, an intuitive website builder can make this process a breeze. If you already have a featured image on this blog post, reuse the same one in your social media content.

Social Media 76

Social Media Integration Websites Media 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. A side benefit is that brings people over to my blog. I do share URLs to my posts, but try to link to a conversation. Is Twitter A Traffic Tool, Not.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. The HashTags site, a centralized directory of hashtags on Twitter, also offers a good definition: Hashtags are a community-driven convention for adding additional context and metadata to your tweets.

Twitter 95

Twitter Foundation Effective San Diego 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2010

They recently held a blog carnival and are sharing some reflections. Regardless of the tool we’re using, the team at MomsRising is committed to deepening and broadening the conversation around public policy issues that impact families in our country. MomsRising Health Reform Blog Carnival – September 2010.

Policy 98

Policy Goal Lesson Share 98

AccelEvents

JANUARY 20, 2021

To help you put on the best event possible, and with an engaged and satisfied audience, we’re here to offer you some useful tips, tricks, and advice for both virtual and hybrid events. When tuning in from a remote location, your audience will be experiencing competing demands on their attention. Attendee Engagement For Virtual Events.

Virtual 64

Virtual Stream Poll Audience 64

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. You already know the benefit of social media to reach wider audiences.

Strategy 142

Strategy Online Fundraising Plugin 142

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

I was also reminded by one very smart colleague that the Twitter audience card had out-of-date information. At that time, the audience skewed younger. In the last few months , Twitter become popular with old people. If you’re under 25 and use Twitter, you’re not the source of the site’s tremendous growth.

Teen 92

Teen Twitter Group Social Media 92

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

It gives an opportunity for the audience to have a conversation with audience around programming. She also mentioned how they were beginning to experiment with Twitter. They are setting up twitter accounts linked to programmatic areas and affinity groups. Pam Osborne from Rocky Mountain PBS was also on the panel.

Twitter 56

Twitter Los Angeles Social Media Feeds 56

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Had a 55% increased conversion rate. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Media Cause

JULY 7, 2022

Knowing user intent for your nonprofit ensures that your site and content can be targeted to the right audience. . If you know what your audience is searching for, you can use search engine optimization to increase your mission’s organic visibility! Twitter login”). Why Is Search Intent Important for Nonprofits?

Search 52

Search Nonprofit Audience Content 52

Amy Sample Ward

APRIL 9, 2010

Listen first and discover where the conversations are! Tweetdeck – add columns to listen and track conversations or watch mentions. Mixed Reality events – conference going on in Second Life with a live streamed video into Second Life, it expands the audience exponentially. Multi-channel conversations.

Social Media 189

Social Media Network Second Life Ning 189

AccelEvents

JUNE 21, 2021

The sales funnel is d ependent on several factors, including: your target audience. Facebook, Instagram, Linked In, or Twitter). Funnel/Sales completion: Now you have completed the sale or conversion. Typically this means that your audience is going through the sales process. the pain points that need to be resolved.

Marketing 91

Marketing Registration Map Virtual 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Amy Sample Ward

JULY 29, 2011

I normally separate my post-presentation blog posts and slides but think it will be valuable to group them together this time. And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Defining Community. Using Social Media. Start Creating.

Social Media 178

Social Media Public Media Community 178

NetWits

MARCH 7, 2011

It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Join us as we talk about the latest social good initiatives underway at Twitter, Facebook, Foursquare and YouTube while also seeing how non-profit organizers are using these tools to change the world.

Blackbaud 266

Blackbaud YouTube Profit University 266

Amy Sample Ward

MARCH 23, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Today, on every measure of growth and engagement, Twitter is growing at a record pace.

Web 105

Web New York City Lebanon Benchmark 105

Bloomerang

AUGUST 2, 2021

A story that compels includes a protagonist your audience cares about, important problems that must be overcome, a solution that overcomes the problem (something to root for), and (4) an ending—hopefully a happy one. . Check out what to listen for in donor onboarding from the Agitator-Donor Voice blog. Stand out by being useful.

Content 126

Content Marketing Strategy Fundraising 126

AccelEvents

JANUARY 20, 2021

To help you put on the best event possible, and with an engaged and satisfied audience, we’re here to offer you some useful tips, tricks, and advice for both virtual and hybrid events. When tuning in from a remote location, your audience will be experiencing competing demands on their attention. Attendee Engagement For Virtual Events.

Virtual 52

Virtual Stream Poll Audience 52

AccelEvents

SEPTEMBER 8, 2020

With the right digital marketing campaign and the proper automated tools, your virtual event could see a lot of attendance, while promoting audience engagement, authority, and longevity. . Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way. Sponsored event speech.

Virtual 95

Virtual Marketing Guide Stream 95

Amy Sample Ward

JUNE 22, 2011

Today, I’m live blogging a few sessions from the 2011 Millennial Donor Summit. It also feels that sometimes genx is being forgotten in this conversations. And I think where Millennials make the greatest impact is when they realize their capabilities to teach and that there’s an audience that wants to teach.

Discussion 211

Discussion Generation Donor Structure 211

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2010

How networked nonprofits use twitter. Last week, I parachuted into BlogWorld 2010 in Las Vegas for less than 24 hours. I presented on two panels (How Nonprofits Use Twitter and CrowdSourced Philanthropy) in the Cause Track curated by Chris Noble and the good folks at WhatGives. How Networked Nonprofits Use Twitter.

Las Vegas 94

Las Vegas Twitter Network Learning 94

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

America 105

America Digital Audience Channel 105

Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. Your tools are defined both by the goal of what you want to do, but also by the people – are they tools that that audience uses and likes? Here are some Twitter-specific tools: Twitalyzer.

Social Network 228

Social Network Volunteer Network Social 228