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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format. Step 3: Produce the PSA.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. We identified 230,000 people on their file who were clicking on emails for other groups but not for them. Have a question?

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Audio interface. Headphones.

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How to Measure Podcast Downloads

Whole Whale

The most attractive aspect of the medium is how intimate the relationship can be with the audience. A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Trying to track podcasts is pretty similar.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

are tools that can quickly translate audio notes to text with AI services. This can be useful if a CEO just wants to make some audio notes every morning reacting or giving quick thoughts around a theme. Rev.com or Otter.ai These notes can then be edited and framed for relevant platform social posts.

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3 Visual Design Tips to Strengthen Your Nonprofit Website

Get Fully Funded

Annual filing requirements To strengthen your visual design, you need to adhere to web accessibility best practices. For visuals with audio like video and podcast, you should supply users with transcripts and closed captions. Operable: Operable content means users can interact with all elements on your page.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Paid search has become a channel that reliably generates new-to-file donors, even when brands bid on their name alone (branded search).

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