Your Nonprofit Should be Using Public Service Announcements (PSAs)
Nonprofit Tech for Good
NOVEMBER 11, 2022
You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format. Step 3: Produce the PSA.
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