Key Leadership Takeaways From The Book, Against The Grain

Eric Jacobsen Blog

Courtney coached the Manassas High School football team in Memphis, TN. That's a choice you face every single day in terms of your attitude and commitment. Storytelling is one of the most powerful ways to communicate.

Craft the Perfect Tagline for Your Organization

NonProfit Hub

Those answers are the first steps toward tags like, “Because the Earth needs a good lawyer,” from Earth Justice and “ Helping victims become children again,” which illustrates the impact of the Memphis Child Advocacy Center. Nike’s “Just do it” says nothing about shoes or apparel—it simply expresses an attitude. This article is sponsored by Briteweb. Back in the day, Mad Men called them “slogans,” but now they’re more frequently called “taglines.”

Coach Bill Courtney Tells Powerful Stories And Shares Insightful Leadership Lessons

Eric Jacobson

Courtney coached the Manassas High School football team in Memphis, TN. That''s a choice you face every single day in terms of your attitude and commitment. Storytelling is one of the most powerful ways to communicate. And, football coach Bill Courtney tells many compelling stories in his new book, Against The Grain. The 2011 Oscar-winning documentary, Undefeated , (Best Documentary Feature) tells his story of how he inspired his teams on and off the field.