Narrative Change Strategy

Forum One

Who are the messengers and storytellers that can most effectively deliver these messages and move this narrative? Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels.

Spotlight: The Forum One Strategy Team

Forum One

Our strategic communications team develops content strategies, storytelling strategies, and press outreach to ensure clients are communicating with impact. Branding: The storytelling of strategic communications continues through branding.

Team 46
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Spotlight: The Forum One Strategy Team

Forum One

Our strategic communications team develops content strategies, storytelling strategies, and press outreach to ensure clients are communicating with impact. Branding: The storytelling of strategic communications continues through branding.

Team 46

Key Leadership Takeaways From The Book, Against The Grain

Eric Jacobsen Blog

Storytelling is one of the most powerful ways to communicate. Takeaways from the book include Courtney's advice: The true measure of a person's character is how one handles one's failures, not successes. That's a choice you face every single day in terms of your attitude and commitment.

The Idea of Doing Good is Popular?—?Truly Acting for Good Is Another Thing

Achieve

Research tells us that the attitude towards giving, serving and using one’s talents to help others is a noble and desired idea. From storytelling to sharing with peers, the act of expressing one’s self beyond simple “likes” is necessary to move interest into belief.

25 SMART Social Media Objectives

Beth's Blog: How Nonprofits Can Use Social Media

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It is also important to think about what specific metrics are needed to measure along the way. With social media as with communications strategies, the data points are those that will help measure: awareness, attitudes, actions, or behavior change.

112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). In Pamela Grow’s Nonprofit Storytelling- How to hook your reader from the first sentence she draws on the importance of using emotional hooks to draw your readers in. For many, it might involve a little attitude adjustment.

Story 42

Positivity starts with you

Museum 2.0

There were also the people whose idea of forecasting the future and budgeting was basically storytelling and conjuring. They often project, and even push, their attitude onto others. On a given day, measure your reactions. Pollyanna was one of my godmother’s favorite movies.

Sharing Our Way toward Equality: Social Media and Gay Rights

NTEN

It’s obvious by now that social media has played a huge role in shaping Americans’ attitudes toward LGBT issues. Social media is about storytelling, and so is the movement toward LGBT equality. Harvey Milk knew it was imperative to tell our stories—that people would change their attitude about gays and lesbians if we were out,” says Shaun Osburn, deputy director of online content at Equality California. “We By John Hoffman, Director of New Markets, ZeroDivide.

Who Created the Exhibitions that Changed Your Life?

Museum 2.0

A friend recently described her work (in an Australian political organization) in this way: "The attitude at GetUp is that when someone thinks of something cool, like an ad concept or a new feature for the website or a way to get members involved offline or a slogan for the electoral program, they blurt it out and then everyone else immediately piles on and tries to thinks of ways to make it cooler." Tags: storytelling exhibition design Was it a museum professional or an outsider?

Coach Bill Courtney Tells Powerful Stories And Shares Insightful Leadership Lessons

Eric Jacobson

Storytelling is one of the most powerful ways to communicate. Takeaways from the book include Courtney''s advice: The true measure of a person''s character is how one handles one''s failures, not successes. That''s a choice you face every single day in terms of your attitude and commitment. And, football coach Bill Courtney tells many compelling stories in his new book, Against The Grain. Courtney coached the Manassas High School football team in Memphis, TN.

The Bots are Here: Leading With Our Humanity in the Age of Automation

Beth Kanter

Emotions have always had an appropriate place in storytelling for fundraising, we give because we are empathetic beings. Putting Helen’s positive attitude into practice allows to see that the benefits of bots to social change efforts include: Using sophisticated chat bots like Yeshi that can educate supporters in very visual, interesting and emotional ways that text can’t. Start by determining a a measurable objective.

Lisa Simpson for Nonprofits: A Summary

GroundWire

Our job is to guide to others toward adoption of ideas, attitudes and actions. Storytelling is the art of evoking empathy which leads to compassion, and it's all the rage right now, but what makes a good story? Step 4 : Outline metrics you’ll measure. If you haven’t had the opportunity to check out Lisa Simpson for Nonprofits: What Science Can Teach You About Fundraising, Marketing and Making Social Change , download your free copy of the eBook here.