Attitude Celebrate Copyright Measure 
Care2
JULY 13, 2011
Celebrate your volunteers? What will you be measuring? Respect copyright laws by quoting and linking to the full text and only use images that you have permission to use (i.e. Adopting an attitude of generosity on the web goes a long way. Are you trying to start a conversation? Demonstrate expertise? Foster community?
Wild Apricot
JUNE 27, 2008
While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. February 2007 (10).
Care2
SEPTEMBER 10, 2007
It has featured celebrities like Carol Burnett to deliver messages about smoking cessation and the need for clean air. For instance, a celebrity or young actor will appeal to the younger demographic. Q: How can nonprofits define and measure success with an online video? Celebrities or experts can draw an audience.
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