Activating the Generation of Do-Gooders: MCON 2016
Connection Cafe
APRIL 25, 2016
Unlike some articles that term this audience the “Me” or selfish generation, our extensive research on this generation’s attitudes and behaviors toward cause engagement show, simply put, that Millennials have an affinity for “doing good.” When that desire to do good interacts with a cause’s mission, both entities benefit.
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