Eric Jacobsen Blog

JULY 20, 2020

According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. So, how do you stand out? How do you communicate effectively? How do you not waste time? How to be notable and boost your reputation.

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Forum One

APRIL 28, 2010

I also had the privilege of speaking on another Online Storytelling panel with Roger Burks and Jay Davis. We've provided training on how to interview subjects, tips for photographing and video-recording, as well as best practices for writing strong stories that encourage and elicit action.

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Eric Jacobsen Blog

MARCH 5, 2020

According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. So, how do you stand out? How do you communicate effectively? How do you not waste time? How to be notable and boost your reputation.

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Communication Effective PowerPoint Headline 52

Eric Jacobsen Blog

DECEMBER 4, 2019

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. So, how do you stand out? How do you communicate effectively? How do you not waste time? How to be notable and boost your reputation. Ask at least one thought-provoking question per conversation.

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Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. Storytelling is a powerful tool. And, the newest installment in the series is equally good, informative, practical and actionable.

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Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. What took longer was actually convincing myself that writing a book teaching salespeople how to be better storytellers would make the world a better place.

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Connection Cafe

DECEMBER 20, 2018

Understanding giving tendencies like these will help guide your fundraising campaign outreach and storytelling to strengthen those highly valued connections. ” To hear the whole interview, listen here to the sgENGAGE Podcast Episode 79: How Elections Influence Charitable Giving.

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Eric Jacobsen Blog

JULY 30, 2023

My interviews with well over 200 executives across 18 firms revealed the secrets of these companies—not the usual facile frameworks, but new ways of thinking about business that allow leaders and companies to operate with heightened passion, urgency, and clarity,” shares Gulati. And ultimately, you must embody the purpose.

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Eric Jacobsen Blog

NOVEMBER 9, 2014

That negative stigma of storytelling stayed with me for quite some time. Today, as an adult, I now know the immense power of storytelling. Storytelling is indeed one of the most powerful ways we communicate. Stories demand attention of listeners. Most interviews yielded between five and ten unique stories.

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Eric Jacobsen Blog

OCTOBER 7, 2022

My interviews with well over 200 executives across 18 firms revealed the secrets of these companies—not the usual facile frameworks, but new ways of thinking about business that allow leaders and companies to operate with heightened passion, urgency, and clarity,” shares Gulati. And ultimately, you must embody the purpose.

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Companies Culture Generation Question 74

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Some things have not changed: Time and attention are finite. Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. Stories need to be compelling, immersive, human, funny, or provocative to capture attention.

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Eric Jacobsen Blog

SEPTEMBER 18, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. So, how do you stand out? How do you communicate effectively? How do you not waste time? How to be notable and boost your reputation. Ask at least one thought-provoking question per conversation.

Communication 40

Communication PowerPoint Headline Slides 40

Museum 2.0

JANUARY 21, 2020

First, I think that museums need to think about their staff as a stakeholder group worthy of just as much time, attention, energy, and evaluation as visitors or donors. An exit interview is too late. How might we re-imagine the future of mission-based work? And how do you act on that information to save the relationship?

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Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. Storytelling is a powerful tool. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story.

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Teach Story Storytelling Chapter 40

sgEngage

APRIL 20, 2023

Interview community members who have been supported by your organization and let them tell their stories in their own words. BWF’s steps to annual giving encourage storytelling through your annual giving campaign. Also, humanize the fundraising by giving a face to your campaign.

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Qgiv

JULY 27, 2021

In this interview, Julia shares some of the strategies she teaches her clients, including her secret formula for social media calendars, how nonprofits can improve engagement on their social channels, and the one thing she wishes nonprofits would stop doing online. Well, the first part is that you have to grab their attention.

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Social Media Media Tips Social 138

Neon CRM

OCTOBER 6, 2023

Incorporate compelling visuals, such as event photos or promotional graphics, to capture attention. By securing interviews, write-ups, or event listings, you can tap into their established audiences and gain wider exposure. Harness the power of storytelling: Share compelling narratives about your cause and the impact of the fundraiser.

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The Science Behind Engaging your Supporters

SEPTEMBER 7, 2018

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. We shared Yash’s invaluable insights on digital storytelling and we couldn’t resist sharing his advice on creating compelling videos.

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Eric Jacobsen Blog

JUNE 8, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. So, how do you stand out? How do you communicate effectively? How do you not waste time? How to be notable and boost your reputation. Ask at least one thought-provoking question per conversation.

Communication 40

Communication PowerPoint Headline Slides 40

Get Fully Funded

JANUARY 26, 2021

By varying the styles of your videos, you capture your audience’s attention in different ways. Interview: In an interview video, someone from your organization interviews someone who has received services or has expertise in your cause. Here are a few different kinds of videos you can use.

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CauseVox

OCTOBER 11, 2021

It’s marketable, it’s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. For Fiver, this means pulling client testimonials from thank you letters written by program participants or through phone interviews with families. Is storytelling a big component of the campaign?

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Eric Jacobsen Blog

JULY 5, 2022

My interviews with well over 200 executives across 18 firms revealed the secrets of these companies—not the usual facile frameworks, but new ways of thinking about business that allow leaders and companies to operate with heightened passion, urgency, and clarity,” shares Gulati. And ultimately, you must embody the purpose.

Companies 52

Companies Culture Generation Question 52

Neon CRM

SEPTEMBER 8, 2023

Video storytelling: Emotionally compelling videos showcasing your organization’s impact can help humanize your cause by showing the real people behind your organization’s efforts. But, with more competition than ever, tried-and-true methods aren’t as effective as they used to be. This drives trust that can encourage future giving.

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Ideas Online Fundraising Social Media 52

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention.

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Lesson Fundraising Digital Test 59

Eric Jacobsen Blog

FEBRUARY 7, 2022

My interviews with well over 200 executives across 18 firms revealed the secrets of these companies—not the usual facile frameworks, but new ways of thinking about business that allow leaders and companies to operate with heightened passion, urgency, and clarity,” shares Gulati. And ultimately, you must embody the purpose.

Companies 52

Companies Culture Generation Question 52

Eric Jacobsen Blog

DECEMBER 6, 2022

My interviews with well over 200 executives across 18 firms revealed the secrets of these companies—not the usual facile frameworks, but new ways of thinking about business that allow leaders and companies to operate with heightened passion, urgency, and clarity,” shares Gulati. And ultimately, you must embody the purpose.

Companies 52

Companies Culture Generation Question 52

Have Fun - Do Good

JULY 29, 2010

. • In her post, Nonprofit blogs: why this one works , Lisbeth of Nonprofit Execs on the Edge points to 2 keys to a juicy blog: a focus on storytelling and blog posts that aren't staff-generated. Nonprofit 2.0 Nonprofit 2.0 This balance between 1 and 3 -- deflecting praise but also driving your org's strategy -- simply works.

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CauseVox

JUNE 5, 2023

While incorporating insights provided in our webinar with Maria Bryan, we’ll demystify the content planning process, discuss trauma-informed storytelling, unpack resources , and help you create content that converts. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

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Care2

MAY 11, 2011

Drawing national attention to an important issue (and a good bit of recognition for your organization the process). Thank the people who host you, share what you learn, capture interviews with people you meet, and try to give people a flavor for the unique character of your trip (including the mishaps and funny moments!).

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2013

First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Pay attention to what’s not there—your missing data. Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. Why get good at Excel?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

The book is a great read, a refreshing take on how to manage attention deficit and information overload caused by our connected 24/7 always on lifestyles. She points out that distraction is not the enemy. I had the honor to interview him for this blog post back in 2009 -he’s a fantastic storyteller.

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Tech Soup

MAY 19, 2016

'" That opening in Graves of Cotton by Fernando Molina Cortés immediately grabs your attention, and leaves you asking questions and demanding more information. You have three sentences or fewer to catch your reader's attention and convince them your story is worth reading before they move on to something else.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

I've been following Carie Lewis's posts on the NTEN Affinity groups as well as other nonprofit tech listservs (yes, I still do read listservs) and caught up with her for an interview. We already had a strong following on the hsus myspace and youtube channels, so we used our supporters there to direct their attention to this page.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Advocates get more attention from policymakers. I’m working in partnership with Spitfire Strategies. Training Design.

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Connection Cafe

FEBRUARY 4, 2015

We won’t deny that a following of 8 million+ combined with international attention from the likes of the New York Times played a big part in HONY’s success here. Nonprofit Fundraising crowdfunding fundraising ideas HONY Humans of New York Nonprofit Storytelling' And best of all—Brandon shared the stories in the interviewees own words.

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Connection Cafe

AUGUST 26, 2020

We’d interview the head of a charter school network or a school district that was doing a great distance learning program to show people that innovators were coming up with creative and actionable solutions to the challenges of school shutdowns. So we started a newsletter called the ‘New Reality Roundup’.

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CauseVox

NOVEMBER 9, 2023

You could use surveys, interviews, or even study your past campaign performance data to identify patterns. Storytelling through Design Now, let’s dive into the heart of your campaign – storytelling. Strategic Use of Bullet Points: Bullet points can draw attention to key information (see?).

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