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Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

If you think 5-8 participants won’t be enough for some stakeholders, show them one video clip of your testing where a participant says, “Um… I guess at this point I’d leave the website (without making a donation)” If that doesn’t get their attention, invite them to watch a round of testing personally.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

If you’re doing this on your own, it’s a good idea to ask a few friends or volunteers who know nothing about your organization to serve as user guinea pigs. . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Is it optimized for mobile devices? .

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professionals

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How to plan and run a good web conference

Forum One

While the technology is getting better and better ( here's a good list of options ), putting on a good web conference still requires some preparation and practice. The presenter(s) should practice beforehand ? Have a guinea pig user log in as a participant so you know what they are seeing and can work out any glitches.

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Reflections on the Science Center World Congress

Museum 2.0

In most sessions, I didn't learn new things to apply to my own museum practice; instead, I learned new things about what that practice looks like in different countries. The Congress exposed some places and issues in severe need of attention, but I fear these are indignations quickly raised, quickly forgotten.

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Listen to Your Data: Lessons from a Multilingual Text Message Campaign

NTEN

Because mobile messaging is so new, there aren't many rigorous best practices or established guidelines. What's hard is finding a customer who wants to be a guinea pig as we explore new avenues of outreach. When your user's phone buzzes, you capture their attention. But it can also be frustrating.