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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

This goes across generations--people pay attention to social cues--one of the most powerful behaviors out there. Traditional method of ''i ask, you give'' doesn''t really work on this generation. For example, through grassroots online fundraising. JW: There is a lot of competing for attention.

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