Remove Attention Remove Demographics Remove Influence Remove Mind
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Preparing Your Association for AI

Association Analytics

AI has garnered a lot of global and national attention across most industries in recent months. With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees.

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Why You Should Move Away From Using Nonprofit Donor Personas And Toward Donor Identities

Bloomerang

That’s why effective fundraisers understand the difference between demographics and psychographics. Demographics often factor into creating personas. Unfortunately, going solely off of demographic information often results in a two-dimensional view of a person. . Psychographics inform identities. In summary.

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Nonprofit Merchandise: How to Market Your Products

Media Cause

Create attention-grabbing designs. With that in mind, let’s start by exploring how to assess that audience. . Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well.

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What’s Your Transformational Fundraising Strategy?

Greater Giving

For donors who occasionally offer a contribution, the transformational approach can lead to a commitment to regular donations that could grow overtime and the possibility the nonprofit’s message will be shared with other like-minded friends and family. Hybrid events have grabbed the attention of event planners this year.

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[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

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How to Train and Develop Millennials

Gyrus

There are some really fun ones out there, about how millennials are weaker than their parents, and how their neurological wiring explains their short attention spans. Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital.

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Instagram for Nonprofits — How Your Org Can Get Onboard

Connection Cafe

Instagram will be a major player for organizations within the next 2-3 years, given its strength in key groups, such as rural locations and most 18-34 year olds, with other demographics likely to follow. Engaging with supporters + influencers goes a long way. This opens a new, young, diverse and growing audience to nonprofits and NGOs.

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