Why Nonprofit Fundraisers Should Give More Attention to Gen X Donors
Nonprofit Tech for Good
APRIL 22, 2015
As Gen X rebounds from the Great Recession, Gen Xers are entering their peak giving years and nonprofit fundraisers would be wise to pay more attention to how they give and why. Thus, nonprofits should give special attention to their Gen X volunteers since volunteers give twice as much as non-volunteers. In fact, 29.7%
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