Win a Trip to Report for the NYT with Nicholas Kristof

Have Fun - Do Good

The winner will go on an international reporting trip with him to focus attention on the problems of global poverty, and its solutions. Past winners traveled to Cameroon, the Central African Republic, Rwanda, and Congo.

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

When policymakers are not paying attention, Human Rights Watch shines a light on the situation through the media, both mainstream and social channels. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. When conflict broke out in the Central African Republic, they started the CARcrisis hashtag on Twitter. There are no better champions for your organization’s communication’s strategy than your staff.