Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts
Candid
SEPTEMBER 7, 2023
Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. But they also bring attention to our entire social platform’s content.
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