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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. But they also bring attention to our entire social platform’s content.

YouTube 122
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4 Tips for Marketing Your Animal-Related Nonprofit

Nonprofits Source

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

Influence 115
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Happy New Year: What’s Your Theme for the Year?

Beth's Blog: How Nonprofits Can Use Social Media

These include a review of the year’s accomplishments and two techniques that help you focus on your goals: Peter Bregman’s theme for the year , and Chris Brogan’s “ My Three Words.” I also throughout the month of January review my work routines and systems and redesign or tweak to improve productivity. My Three Words.

Tunisia 124
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. Growing your community of supporters is the only measure that matters.

Lesson 59
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

Celebrate the Accomplishments of Individuals in Your Alumni Network. Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. There are several tactical techniques that consistently work on Facebook to inspire engagement.

Practice 107
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Using Peer Learning Strategies To Build A Network

Beth's Blog: How Nonprofits Can Use Social Media

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Advocates get more attention from policymakers. Assessment Framework and Theory of Change. Amplify peers’ efforts. Communications have more impact.

Network 97