Social Media: Before You Get Started, Get Organized!
Nonprofit Tech for Good
DECEMBER 12, 2011
That said, I am currently in Southeast Asia presenting social media trainings to nonprofits in Malaysia, Singapore and Manila – most of which are just getting started with using social media. Some common metrics to monitor are website traffic, blog traffic, e-newsletter subscribers, Facebook fans, Twitter followers, online dollars raised, volunteers, and event attendees. In fact, more than half of all Twitterers use a third-party dashboard tool to manage their Twitter campaigns.