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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

One that has found remarkable success is California’s Santa Cruz Museum of Art & History. She says that the museum made changes in hiring and board recruitment practices, and invited the community in to help reshape the facility into a place that reflected and represented its people and their interests.

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Building Community: Who / How / Why

Museum 2.0

These are the slides and notes for the talk I gave at the American Alliance of Museums conference on Monday, April 27 about the Santa Cruz Museum of Art & History. When I became the director of the Santa Cruz Museum of Art & History four years ago, I took this work with me. Our visitors are about 8% Latino.

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Who Counts? Grappling with Attendance as a Proxy for Impact

Museum 2.0

Louis Post-Dispatch published the kind of "how sausage is made" story that rarely gets written about the arts. Summertime concerts at the history museum? Outdoor movies at the art museum? When I reflected on our museum, I realized we have some inconsistencies in how we calculate attendance. Louis count it. Those count.

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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

And then the other key fact that I want to share about millennials is that 84% of millennial donors have a history of supporting nonprofit causes. So wildlife conservation, they’re also interested in arts and culture, humanities and [inaudible 00:27:21]. It offers an intergenerational experience. They’re not there.”

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