Predictions for a Post-Pandemic Future for Arts & Cultural Organizations

Connection Cafe

As we head into the final months of 2020, some parts of the country are opening up more than others, consumers are itching to get out of their homes, and arts and culture organizations are at a pivotal moment in planning for their comeback.

Arts & Cultural Takeaways from bbcon 2019

Connection Cafe

It’s been nearly two months since bbcon 2019 in Nashville, and I’m still thinking about the live music, inspiring mainstage content, and incredible sessions delivered in the Arts & Cultural track. With 150+ attendees from the Arts & Cultural community in attendance, we had so many great opportunities for sharing best practices and rallying around big ideas in our space. Arts & Cultural arts fundraising bbcon bbcon 2019

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6 Creative Program Ideas for Arts & Cultural Organizations

Connection Cafe

On a recent trip to Chicago, I checked out the Museum of Contemporary Art. As I walked around delighting in the weirdness that is contemporary art, I realized how advantageous it can be to not have any permanent exhibits. That experience got me thinking about other ways arts and cultural organizations are innovating with their programs. From food festivals to light shows to lectures, there’ve never been more options for arts and cultural programming.

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Embracing a More Diverse Audience in Arts and Culture

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Sara Woldt is an MBA candidate at the University of Wisconsin-Madison’s Bolz Center for Arts Administration with career interests in marketing and development. If arts and cultural nonprofits fail to cultivate more diverse audiences, they risk decreased attendance and bankruptcy. Become more involved in civic and cultural issues. These changes will increase attendance rates, deepen audience engagement , and encourage more individuals to donate to their efforts.

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3 Lessons Arts & Cultural Organizations Can Learn from Retail

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Being new to the arts & cultural space (career-wise, not interest-wise), I’ve been doing a lot of reading to get a better understanding of this industry. What’s surprised me are the parallels I see with other industries – namely retail where I was most recently focused – and it got me thinking: what can arts & cultural organizations learn from the retail industry? What are they doing, and can we apply the same concepts in arts & cultural?

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Celebrating Women Leaders in the Arts & Cultural Sector for International Women’s Day 2020

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International Women’s Day , a global day celebrating the social, economic, cultural and political achievements of women, is happening this Sunday, March 8 — and while the Blackbaud Arts & Cultural team and I tr y to live every day in its spirit, we’d also like to take this opportunity to recognize a handful of the women leaders in our community who we admire and whose achievements inspire us to continue to strive for a more equal world. .

Resources to Guide Arts and Cultural Organizations During the COVID-19 Pandemic

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As an arts and cultural organization, you are among the most trusted sources of information in today’s world. By sharing facts about how to lower the risk of contracting or spreading the disease, arts and cultural organizations can help keep their communities healthy and instill a sense of calm. . A rts and cultural organizations rely on people visiting them for much of their income. Arts & Cultural Specific Resources .

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Performing Arts Fundraising: How to Target Life-Long Supporters

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Almost every arts organization would say that audience development is vital to their long term viability. As a result, organizations have difficulty trying to cultivate audience members. Arts and cultural organizations are left wondering: Who should we focus on because they have the potential to become long-term patrons? One of my favorites has been pioneered by the National Center for Arts Research.

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Inconveniently, Subscriptions Still Sustain the Arts

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This post was originally published on Analysis from TRG Arts. Have you ever wondered why so many arts organizations still sell subscriptions? Many in the arts industry say that the subscription model is dead. Depending on your point of view, these organizations are seen as a last gasp of a dying model, or proof that, despite the arts industry’s best efforts to kill it, subscriptions are still viable. But they are dependent on the loyalty of their audiences.

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What is Audience Engagement?

Museum 2.0

Audience engagement is the easiest and hardest thing about our work. How do we make the right changes to make the most of audience engagement given our museum culture? What changes to museum culture allow us to best grow audiences without destroying the best of our core competencies? Audience engagement is part and parcel to the survival of our work. So, this month, I ask you a few questions: What are the challenges in audience engagement?

5 Steps to Content Marketing Success for Arts and Cultural Nonprofits

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How can arts and cultural organizations start leveraging content marketing? There are 5 steps to start a content marketing program at your arts and cultural organization. The most successful content is the content that is personalized for an audience. This is one of the places where arts and cultural organizations have an advantage because they have ticket sales data. To take your content to the next level, engage with your audience.

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Nine Ways to Save More Time at Your Arts & Cultural Organization

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Devandra is a Consultant for Arts and Cultural organizations at Blackbaud and has spent the last 4 years helping nonprofits become more efficient in their operations. One mantra we hear often is that our audience views us as one entity. If your database has a web component for receiving donations and selling tickets and memberships , start directing your audience to those tools through email links and steady reminders. Guest Blog by Devendra Shrikhande.

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Audience-Engagement Successes and Failures

Museum 2.0

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered. Practically, being audience-centered touches every aspect of staff work. We did what we could to foster audiences who thought like us.

3 Unforgettable Reasons Arts and Cultural Organizations Need Pinterest


Pinterest for Arts and Cultural Organizations, really? So what does all this mean for Arts and Cultural Organizations ? Check out this infographic from Tamba and see if Pinterest attracts your target audience. (P)interested As Arts and Cultural Organizations (museums, zoos, galleries, festivals and foundations), you have so many powerful images to choose from. Laguna Art Museum. I have 1021 pins.

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Embracing the Rush: Preparing for the Arts and Cultural Busy Seasons

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Chicago History Museum has more school visitors between April 1 and June 15 than any other time of the year and they are operating at full capacity for the school audience at that time of year. Additionally, a very important function of Visitor Services is accurately tracking the attendance and revenue for the school audience. Membership Arts & Cultural fundraising ideas

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Kid-Tested, Hipster-Approved: How Austin’s Thinkery Curated a Whole New Audience.

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” How is this influx of new people influencing Austin’s Arts & Cultural community? The team at Thinkery has done an excellent job in getting the word out in all the right publications (Austin’s Culture Map, Austin’s Social Planner, among others) since they launched this innovative idea in December 2013. The event is definitely a hit, and Thinkery has enjoyed increased revenue, an expanded audience, and an increase in their supporter base.

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Crowd Fundraising for the Arts: No Running, Walking, or Freezing Plunges Required

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Here are 3 arts and cultural organizations that have given crowd fundraising a go for compelling causes: National Air & Space Museum. These organizations based their campaign on a specific cause that would appeal to a mass audience. Are there works of art you want to restore? Nonprofit Fundraising Arts & Cultural crowd fundraising crowdfunding fundraising ideas peer to peer

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Audience Engagement Conversation at Western Museums Association

Museum 2.0

In many ways, the subtext of our whole panel was that change will mean your audience will be different, but that’s not bad. We also have a culture of not treating the people who are coming right. Maren also got the largest “wow’s” from the audience when she talked about the issue of alcohol and museum programming. What are your thoughts on audience engagement and change? What is something you hope to see in the future of audience engagement?

Engage Your Audience and Sell Out Your Next Show with These Super Simple Tips

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Dzauya Nkuchwayo is an Arts & Culture Consultant with more than 10 years’ experience within The Raiser’s Edge. But for Arts & Cultural organizations, we’ve got our performances and programs to think of as well. Not only are we fighting giving fatigue, there’s also audience burnout to consider. One way to increase buzz for a new performance is to let our potential audience members hear all about it from their peers.

Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. One that has found remarkable success is California’s Santa Cruz Museum of Art & History. Audiences of all backgrounds found ways to connect with museums as it presented exhibitions with the help of foster youth, migrant farmers, roller-derby girls, mushroom hunters, surfers and incarcerated artists, among others. inclusion Museum of Art and History visitors

Your 3 Week GivingTuesday Checklist

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Start segmenting your audience. You now have your email templates and your audience segmentation plan, so take some time to schedule out your emails based on your plan. It’s hard to believe that we are now just three weeks away from GivingTuesday!

Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand

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When I joined the Blackbaud Arts and Cultural Solutions team, I stumbled across social posts from the National Aquarium of New Zealand and have been following them ever since. Felicity: Our fun, authentic and informal ‘tone’ across social media connects with a wide audience. The Little Penguins are relatable to our audience and all have their own personalities which our keepers enjoy sharing with our followers.

Conviction? Check. Money? Check. So What's Keeping the Arts Sector from Embracing Active, Diverse Audience Engagement?

Museum 2.0

If you asked me a month ago what the biggest barrier was to American arts organizations adopting practices that support active engagement in the arts by diverse participants, I would have said two: money and legitimacy. I've always assumed that slow-moving, big, traditional, white- and upper-class-serving arts organizations are buoyed in their practices by funders who tacitly approve of their activities with their donations.

Center for the Future of Museums: Khan Academy & Cultural Understanding

AFP Blog

Center for the Future of Museums: Khan Academy & Cultural Understanding : Smarthistory at Khan Academy is used by museum visitors, independent learners, professors, teachers and their students. There are nearly 600 short-form art history videos created from conversations recorded on-site (in urban spaces, archeological sites, museums, churches and mosques), as well as hundreds of essays on art and art history.

Yes, Audience Participation Can Have Significant Value

Museum 2.0

For years, I'd give talks about community participation in museums and cultural institutions, and I'd always get the inevitable question: "but what value does this really have when it comes to dollars and cents?" I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. And the next time someone questions the benefits of letting audiences actively participate, send them to Santa Cruz.

7 Tips to Increase Your Online Fundraising Success

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You want your audience to connect with your purpose and be able to easily recall its meaning. Transparency surrounding your actions is a great way to achieve this with your target audience. Online fundraising is a useful tool and your software should mimic your fundraising needs and attract your target audience. Nonprofit Fundraising Arts & Cultural Arts & Culture donation pages nonprofit website Online Fundraising online giving Recurring Giving

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International Museum Day 2020: Tips To Engage Supporters

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Monday, May 18th is International Museum Day , the mission of which is to raise awareness of the fact that, “museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”. It’s also the release date of our eBook co-authored with Cuseum , “ The Ultimate Guide to Surviving & Thriving As A Cultural Organization ,” which you can pre-download here.

4 Step by Step Engagement Strategies for Nonprofit Websites

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I’ve put them in order from 1 to 4 to represent the progression your typical audience will experience as they go from low to high levels of engagement. Your first goal should be to hold the attention of the user by attracting them with high-quality content and stories bring value to your audience. I call this level of engagement Consumption , because this level is all about serving your audience with awesome content to consume. I have a confession to make.

3 Easy Ways to Sell More Tickets

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From my years of event marketing, here are three tips for selling more tickets to your audience. Acquisition Service Delivery Arts & Cultural event fundraising tips Event Marketing ticket salesNonprofits sell tickets to shows, fundraising events, classes, and more.

Stories of Resilience: Cincinnati Zoo & Botanical Garden

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Offering these options immediately created a huge virtual audience off the bat for the Zoo, which typically welcomes 1.8 Arts & Cultural Social Good coronavirus COVID-19Stories of Resilience: A Series Brought To You By The Blackbaud Institute. As the global COVID-19 pandemic continues to evolve, social good organizations are working creatively to navigate the new landscape.

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Top Event Strategies for Major Donor Cultivation

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Invite them to other events you’re hosting when they fit into the target audience. Arts & Cultural Nonprofit Fundraising arts and cultural Event Strategy events fundraising events fundraising ideas major donor Major Donor Cultivation nonprofit fundraisingAttaining donors is complex and requires a diverse set of strategies, so you shouldn’t expect to attract philanthropists with the same tactics you employ for lower-level donors.

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4 Important Membership Trends Every Museum Needs to Consider

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It’s not just major brands that have to cater to modern consumers – museums and nonprofits also need to anticipate the needs of an increasingly mobile-oriented audience. It’s not too late for museums and cultural organizations, but the longer you wait to introduce digital offerings to your members, the more you stand to lose. Read more about retaining members: 7 Ways for Arts & Cultural Organizations to Retain Members. Increasingly Eco-Conscious Audiences.

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4 Ways AI is the Next Big Game-Changer in Museum Membership & Attendance

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The Art Institute of Chicago was a pioneer in this regard: In 2015 and 2016, the Institute employed a sophisticated attendance model to test the effect of smaller exhibits on attendance. The Art Institute of Chicago was able to discover that special, small exhibits were the key to driving attendance and thus “the Art Institute has stepped up smaller exhibits, opening a new show, on average, every two weeks.”. Automatically Personalize Content for your Audience.

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Are the Arts Habit-Forming?

Museum 2.0

Imagine this situation: You go to an arts event, one of a type you rarely or never take part in. There's been a lot of innovation in arts programming in the last few years. Others layer these new activities and audiences on through monthly late nights or short-term installations. In most cases the goal is the same: to attract new audiences and help them understand how the institution (and the arts experience) might fit into their lives.

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What's Your $12,720 Idea for New Ways of Engaging with Audiences?

Museum 2.0

Imagine an institution with a commitment to rigor, depth, and delight in the exploration of contemporary culture. Imagine a prize competition to develop new experimental approaches to engaging audiences. The Centre de Cultura Contemporania de Barcelona ( CCCB ) has just launched a new biennial Cultural Innovation International Prize. The theme this year is "audiences." They are soliciting project proposals for innovative forms of audience engagement.

The Fine Art of “Satisficing” for Nonprofits

Beth Kanter

Perfectionism is the enemy of learning and ultimately of getting improved impact. “We live in a culture of high quality and low risk tolerance and people want to be safe and not harmful. If you go slower, you get less feedback and that won’t help you build a better product or program. You need to iterate towards perfection based on audience or stakeholder or customer feedback.” It takes patience and discipline to change a culture but it has many rewards.

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The Diversity Question in the Arts Blogosphere

Museum 2.0

But this month, it's as if there was a subliminal email sent to a crew of bloggers in the arts suggesting a salon about audience diversity, and how/why to move in that direction. Admittedly, many of these posts exist in a bubble of inter-referencing (which I am only exacerbating with this post): Clay Lord weighs in on the data about audience representation in Bay Area theater, and the ways that a majority culture can oppress its own value systems on others.

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How Carnegie Museums of Pittsburgh Increased Member Conversion and Retention Rates

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Today’s audiences, and ones of the future, are growing up with the expectation that technology will be used to enhance their experiences. Some common motivators that prove technology can be healthy for audience engagement are: Technology can strategically help develop a path to obtain goals and sustain your organization’s mission. This article is part of the bbcon 2018 Speaker Series on npENGAGE.

Building a Pipeline to the Arts, World Cup Style

Museum 2.0

And it''s got me thinking about how we build energy and audience for the arts in this country. Barry Hessenius recently wrote a blog post questioning the theory that more art into the school day will increase and bolster future adult audiences for art experiences. Like Barry, I feel that more art in schools is always better. I also share Barry''s skepticism that there is a direct, premier line between art in schools and adult audiences for art.

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Quick Hit: Three Blogs to Expand Your Arts Nonprofit Universe

Museum 2.0

Joe Patti runs a performing arts center in Ohio. he has been blogging about arts management. His posts open up questions and ways of thinking about audiences, marketing, management, and engagement that get me thinking differently. Vu is surprisingly singular for his cogent, explicit posts about cultural competency, frustrations of fundraising, and challenges of nonprofit management. Elise has opened my eyes to the world of hybrid, informal arts spaces.

Ancient Greece 2.0: Arts Participation before the Industrial Age

Museum 2.0

When we talk about making museums or performing arts organizations more participatory and dynamic, those changes are often seen as threatening to the traditional arts experience. Audience commentary, comfortable spaces for eating and talking, opportunities for amateurs to contribute to professional work: these are often considered intrusions into formal, classical settings for enjoyment of arts. But what if the "traditional" arts experiences is a myth?

What Does Audience-Centered Look Like? It Looks like Glasgow Museums.

Museum 2.0

When we say we want our museum to be "audience-centered," what do we mean? One hundred years ago, John Cotton Dana, founder of the Newark Museum and godfather of modern museums, famously said: “A great department store, easily reached, open at all hours, is more like a good museum of art than any of the museums we have yet established." I felt that comfort, satisfaction, and joy on a recent visit to two museums in Glasgow: Kelvingrove Art Gallery and Museum and Riverside Museum.

The Fundraising Event Planning Checklist

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Make sure they align with your target audience and are obtainable. Identify your Target Audience: Identify a target audience, and then let that audience influence the event’s details. The details of your event will reflect the characteristics, likes and dislikes of your target audience which, in turn, will increase attendance, engagement and return on your investment. Ticket prices should reflect the style of the event and align with your target audience.