Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
Clowns, acrobats, and trapeze artists entertain. Members are seeking usefulness at the right price tag. Uncontested space is the gift of Blue Ocean Strategy. The authors use Cirque du Soleil to illustrate this idea. The Cirque audience sits under a striped big top. The show combines drama, daring, and special effects.
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