Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. Clowns, acrobats, and trapeze artists entertain. Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne.
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