Social Media Is About Engagement With A Purpose and How To Measure It
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2013
But KD Paine has been saying this for years, and illustrating the ladder of engagement in terms of relationships using the slide above. It means that you need to engage with a purpose or articulated goal. Here’s an excellent step-by-step tutorial on how to use these features from Social Media Examiner.
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