sgEngage

OCTOBER 12, 2021

Define metrics for success. While much in the world remains uncertain, it is important to provide clear metrics for gift officer success. A manager needs to clearly define metrics. Gift officer managers (and really all leaders) need to have: A clear and articulated vision of success that aligns with the mission.

Gift 80

Gift Tips Metrics Articulate 80

DipJar

JUNE 20, 2023

Corporate sponsorships are an important part of the nonprofit fundraising landscape. Nonprofits must be able to grab their potential sponsors’ attention with compelling messages and secure funding. For example, if your nonprofit is hosting an auction, it can be costly to secure items that will appeal to your audience.

Sponsor 52

Sponsor Nonprofit Companies Benefit 52

Bloomerang

JANUARY 22, 2024

You might be inspired to bring your idea to life by starting a nonprofit. million registered nonprofits in the United States, making these charitable organizations a staple of modern society. However, any new nonprofit needs a strong foundation to thrive. Around 30% of nonprofits cease to exist within 10 years of their founding.

Nonprofit 83

Nonprofit Files Policy Software 83

Media Cause

OCTOBER 18, 2021

At Media Cause, we work with nonprofits of all shapes and sizes, focused on raising awareness and driving donations for their specific causes. Last year, I wrote a post about the five reasons nonprofits need brand guidelines. Over the last 10 years, we’ve seen a shift in how organizations view this idea of “brand.”

Guidelines 72

Guidelines Nonprofit Audience International 72

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you’re a brand new nonprofit, it’s going to take you a while to get up to speed. Once you have those numbers, clearly articulate your goals and identify what you need to meet your goals. In this post, I’ll explore the fifth strategy. .

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me).

Benchmark 120

Benchmark Video Practice Measure 120

Saleforce Nonprofit

AUGUST 5, 2022

Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? It starts with articulating a clear, authentic, and long-term purpose — something that is true today, and that guides the organization into the future. What is a purpose-driven business?

Companies 106

Companies Alaska Malta Philanthropy 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

David La Piana has been a long-time consultant to scores of nonprofits as well as with the OE program, helping nonprofits develop strategic plans. ” But after doing research , we learned that nonprofits rarely filled in the year 4 or year 5 – not due to laziness, but because the world has gotten more complex.”

Review 106

Review Business Nonprofit Measure 106

DNL OmniMedia

DECEMBER 15, 2020

Once upon a time, the ability for a nonprofit to tell its story was handled through analog means. However, once nonprofit technology entered the equation, it drastically optimized the process. Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. Let’s get started.

email 52

email Guide Marketing Online 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

For that to happen one has to look at a maturity of practice and where to take small steps towards improvement. I developed one for networked nonprofits and social media called “ Crawl, Walk, Run, Fly ” Click to See Larger Version. Click to See Larger Version. There is also the issue of social media measurement tools.

Measure 103

Measure Learning Metrics Social Media 103

NTEN

JUNE 13, 2014

First off, in terms of metrics, you need to be very clear in your own mind as to what the exact intended end use of that data will be. Ultimately, however, it all comes down to social impact—and in that sense, you want to focus the lion’s share of your metrics-gathering efforts on the tangible social outcomes you are trying to produce.

Measure 96

Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. What is needed for nonprofit organizations to make this shift? Data is focused on the metrics that are specific to social media channel.

Culture 115

Culture Data Measure Social Media 115

ASU Lodestar Center

JULY 8, 2015

In April, I left the helm of the Alliance of Arizona Nonprofits, after ten years of building it into a force for strength and progress in serving the state’s nonprofit community. The economy was booming, and nonprofits were talking about creative ways to sustain themselves through social enterprise. The stakes seem higher.

Reflection 40

Reflection Arizona Nonprofit Classes 40

Connection Cafe

SEPTEMBER 9, 2019

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment. Tools like A/B testing, delivery metrics, and reporting on long-term ROI will help inform you on the best ways to keep in balance.

email 36

email Build Articulate Campaign 36

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. People might find it confusing, they don't want to learn new tools, and since you are at a nonprofit, you are probably already working long hours with a ton on your plate. So, what next?

Culture 36

Culture Data Create Case Study 36

Neon CRM

NOVEMBER 14, 2023

Fundraising How Nonprofits Can Set (And Meet) Fundraising Goals 16 min read Read Now 2. Ensure that your membership drive materials clearly articulate all that’s included in each membership tier. Programs How to Increase Membership in a Nonprofit Organization (With Examples!) Make your goals specific.

Benefit 52

Benefit Track Associations Marketing 52

Connection Cafe

JULY 9, 2013

Note: This is the first in a series of posts about the Nonprofit Web Design Process. Now, if your nonprofit designs something in-house, purpose #3 is null and void. It’s still of utmost value though to get all of your stakeholders in a room to articulate what you’re trying to do and to build consensus across the team.

Design 34

Design Process Web Summary 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

ASU Lodestar Center

JULY 8, 2011

This week we welcome Marla Cornelius, co-author of Daring to Lead 2011: A National Study of Nonprofit Executive Leadership. Become one of the Valley's top nonprofit leaders! Apply by June 18th for the Center's Generation Next Nonprofit Leadership Academy. Marla Cornelius , Senior Project Director. CompassPoint. Get another!

Leadership 92

Leadership Research Develop Management 92

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

In our book, The Networked Nonprofit , we devote an entire chapter to something we called "Learning Loops" which is a combination of tracking and monitoring in real time as a project unfolds, but also incorporates a process of reflection at the end of the project to the next experiment. . You can't answer this question "What's the Value?"

Conservancy 100

Conservancy Reflection Social Media Learning 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. Improvement in marketing efficiency.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. Pictured is: Eliza Straim (Communications Associate) and Katie Wang (Communications Director).

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Social media can be filled with metrics to track results.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice. The big question - as applied to nonprofits.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

I’m always on the look out for useful and thought provoking resources on how nonprofits can use data to make better decisions that lead to greater impact. In addition to periodic check-ins, the organizational dashboard includes goal-oriented performance metrics. What does it look it? How did it get started?

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Use of metrics to measure your results. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

The Modern Nonprofit

FEBRUARY 15, 2022

At the end of this guided exercise, you’ll be able to articulate investment impact statements like: BY INVESTING $9,845 IN NEW TECHNOLOGY, OUR ORG WILL SAVE $79,155 OVER THE NEXT 5 YEARS. Now that you’ve identified what the project goals are, pick measurable outcomes to determine what metrics you’ll use to track those goals.

Project 98

Project Tech Guide Phase 98

Connection Cafe

MARCH 14, 2009

The ballroom session was filled, literally standing room only, with a crowd of both business and nonprofit professionals alike all facing similar challenges from one root cause -- they want to evangelize social media in their workplace yet continually face opposition from their management team and interanl decision makers.

Social Media 20

Social Media Media Social Second Life 20

NTEN

JUNE 18, 2009

Each month, I look at dozens of nonprofit websites and hundreds of nonprofit emails. Keeping in touch with your metrics, for both your website and emails, is essential to providing the content your visitors actually want -- not what you guess they want. Clearly articulate the issue -- and your plan to solve it.

Communication 57

Communication Online DC Wiki 57

CauseVox

NOVEMBER 26, 2023

In the world of nonprofit fundraising, stories are more than just words on a page or images on a screen; they are the beating heart of your mission. Mission Based A mission based brandscript centers your beneficiaries and the work your nonprofit does. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. As measurement guru KD Paine says, you need the right measurement tool for the job – identify SMART objectives , pick metrics , and then your tool. Idealware Study.

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I’m delighted to be hosting the January, 2014 Nonprofit Blog Carnival. I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Here’s a roundup of submissions for your reading pleasure from some awesome nonprofit bloggers.

Measure 115

Measure Learning Case Study Metrics 115

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the 90s, some nonprofits would ask, "Why do I need a website?"

Video 28

Video Interview Social Media Online 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?” Social media metrics mavens know that both qualitative and quantitative data is needed. One place to look).

Measure 115

Measure Social Media Tools Media 115

Bloomerang

JANUARY 19, 2022

Has raised billions of dollars over her career over 25 years doing this, not just for Penn, but for all kinds of nonprofits before that. I’m really talking about the nonprofit that you work for, what strengths or what weaknesses can you conceive of that would impact your working with major donors? Lastly, most are metrics-driven.

Relationship 87

Relationship Donor Build Video 87