Social Media Is About Engagement With A Purpose and How To Measure It
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2013
I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. But KD Paine has been saying this for years, and illustrating the ladder of engagement in terms of relationships using the slide above. It means that you need to engage with a purpose or articulated goal.
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