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Social Media Is About Engagement With A Purpose and How To Measure It

Beth's Blog: How Nonprofits Can Use Social Media

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. It means that you need to engage with a purpose or articulated goal. But that’s only half of it as KD Paine and I write in our book, “ Measuring the Networked Nonprofit.” What is a conversion?

Measure 117
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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Being a good communicator involves more than just good articulation; it’s about understanding your audience. It’s important that you begin paying attention to the stats. Infographics.

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