article thumbnail

Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Articulating content priorities for your homepage and other key pages/sections of your web presence. Messaging hierarchy – Word doc or PowerPoint deck. Page Description Diagrams – Word doc. Editorial Calendar – spreadsheet or Word doc. Content audit – the same spreadsheet with some additional columns added in.

Design 36
article thumbnail

[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

And then you also need to be able to articulate that, without fundraising or without a steady income from which to draw upon, you could cease to exist. This is Giving Docs, which the ACLU is using to let people just come on here and click and leave their legacy in very simple steps. Do you publish your annual audit results?

Video 131